Ang disenyo na Jinlongquan Beer Kahon Ng Regalo ni Jin Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.
BronsePakete· 2023
Jinlongquan Beer Kahon Ng Regalo
ni Jin Zhang
Kliyente: InBev jinlongquan beer (Hubei) Co., Ltd
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete
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Tungkol sa Jinlongquan Beer Kahon Ng Regalo
Ginagamit ng gift box na ito ang pinakasikat na recorder noong 1980s bilang prototype ng paglikha, na magpapaalala sa maraming tao, kabilang ang mga kabataan, ng kanilang mga alaala at makakamit ang magandang emosyonal na pakikipag-ugnayan. Gumamit ang taga-disenyo ng corrugated cardboard box sa disenyo, na praktikal, environment-friendly at makatipid sa gastos. Kasabay nito, mahusay niyang binuksan ang tatlong bilog na butas sa harap ng kahon ng regalo, na madaling makita ang iba't ibang uri ng mga produktong beer sa loob, na nakakamit ng tatlong-layer na disenyo ng emosyon, proteksyon sa kapaligiran at paggana.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Jinlongquan Beer Kahon Ng Regalo ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Jinlongquan Beer Kahon Ng Regalo ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Jinlongquan Beer Kahon Ng Regalo ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
- Mga Sukat at Packaging
- Width 370mm x Depth 70mm x Height 310mm
- Mga Tag
- Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
- Teknolohiya sa Produksyon
- Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
- Hamon sa Disenyo
- The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
- Pananaliksik
- When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
- Inspirasyon
- The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
- Tagal ng Proyekto
- The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
- Daloy ng Operasyon
- This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
- Mga Patent
- The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer
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