Tibet Shannan Ang Corporate Identity ni River Liu

Ang disenyo na Tibet Shannan Ang Corporate Identity ni River Liu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2023

Tibet Shannan Ang Corporate Identity

ni River Liu

Kliyente: River Liu Design

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Tibet Shannan Ang Corporate Identity

Ang proyekto ng Tibet Shannan ay naglalayong itaguyod ang industriya ng turismo sa Shannan. Sa pamamagitan ng paglikha ng isang logo ng kinatawan upang mapalawak ang impresyon ng lungsod sa pamamagitan ng mga sistematikong produkto at mga gabay sa turista. Ang inspirasyon para sa logo ay nakuha mula sa mga tampok ng Shannan at pinasimple sa mga simbolo sa pamamagitan ng kontemporaryong sining. Ang logo mismo ay maraming nalalaman at nasusukat, na walang putol na naisasama sa iba't ibang produkto. Inaasahan ng gawaing ito na maghatid ng positibo at kawili-wiling enerhiya sa madla, mas mahusay na matugunan ang mga pangangailangan ng modernong merkado at tulungan itong sinaunang lungsod na ipakita ang magkakaibang aspeto nito.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Tibet Shannan Ang Corporate Identity ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Tibet Shannan Ang Corporate Identity ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tibet Shannan Ang Corporate Identity ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Mga Sukat at Packaging: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Mga Tag: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Teknolohiya sa Produksyon: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Hamon sa Disenyo: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Pananaliksik: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspirasyon: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Tagal ng Proyekto: The project started in July 2021 in China and finished in Jun 2022.
Daloy ng Operasyon: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Mga Patent: Copyrights belong to River Liu,2022
Mga Miyembro ng Koponan: River Liu
Mga Credit ng Larawan: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.