Favly Petfood Ang Disenyo Ng Packaging ni Wolkendieb Design Agency

Ang disenyo na Favly Petfood Ang Disenyo Ng Packaging ni Wolkendieb Design Agency ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2023

Favly Petfood Ang Disenyo Ng Packaging

ni Wolkendieb Design Agency

Kliyente: FAVLY Pet Solutions GmbH

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Favly Petfood Ang Disenyo Ng Packaging

Inilalagay ng Favly Petfood ang kalidad ng produkto, sustainability, at short-circuit production sa gitna ng corporate image nito. Ang Wolkendieb design agency ay tumulong sa brand na makakuha ng isang matapang at nakakatuwang brand image at kapansin-pansing mga bagong produkto para sa dog food. Pinangasiwaan ng ahensya ang pagbuo ng hanay ng produkto pati na rin ang paglulunsad ng website, at natanto ang photoshoot ng mga produkto.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Favly Petfood Ang Disenyo Ng Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Favly Petfood Ang Disenyo Ng Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Favly Petfood Ang Disenyo Ng Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: For Favly Petfood, values like naturality, sustainability, close-production-circuit and high-end quality are the heart of their corporate beliefs. To support this message, break the actual codes of the “all-natural” vibe and get a strong recognition on shelves, a colorful, eye-catching and unexpected design was created.
Mga Sukat at Packaging: The product range consists of three pouches of different sizes and a sausage pack. The small are 130 x 200 x 70 mm, the medium, 180 x 290 x 90 mm and the big ones, 260 x 300 x 110 mm. The meat rolls are 210 x 45 x 45 mm. Different materials were used, and every one can be easily recycled.
Mga Tag: packaging, branding, dogfood, FavlyPetfood, tasties, range, bags, recycling, WOLKENdieb, Aachen
Teknolohiya sa Produksyon: The small pouches are made of FSC certified paper with an alimentary plastic inlay. The big pouches are made of mono-plastic. These materials are designed for easy recycling. All pouches have a resealable airtight zip to ensure a longer aroma. The meat rolls are made of aluminum foil. The logo is placed vertically and serves as a quality seal. To create a visual unity through the whole range, hand-drawn illustrations and bright colors were selected. Each meat variety has its own color scheme.
Hamon sa Disenyo: The products had to stand out visually from the competition and attract the attention of consumers. The visual concept had to be easily adaptable to the next products the brand wants to launch in 2023. Sustainability, naturalness, high quality and fun should be in the foreground here.
The biggest challenge for the creative team was the very tight timing during which the project was developed from scratch, hand in hand with the CEOs.
Pananaliksik: The market is flooded with new brands that are riding the "all-natural" trend with their products. Favly Petfood also proclaims this aspect, while claiming a bold and creative identity, and places the well-being of our four-legged friends at the heart of its concerns.
In order to break away from the current “all-natural” paper look trend in pet food packaging design, and to reflect this boldness and freshness, the company has opted for fresh and strong color schemes on their packaging, combined with hand-drawn illustrations of the products.
Inspirasyon: Favly Petfood is a young German start-up. Sustainability, low CO2-emission, recycling, regional sourcing & processing are their core motto. The task was to show the quality and naturalness of the brand and product range, as well as to help them stand out on the pet food market with an eye-catching, unexpected packaging design and corporate image.
Tagal ng Proyekto: The project started in June 2022 and ended in October 2022 in Aachen/Germany.
The products are available for purchase online since November 2022 and from selected resellers in Aachen since January 2023.
In addition, the whole project is presented on the Wolkendieb Design agency website.
Daloy ng Operasyon: The range features fully recyclable packaging. The company attaches great importance to quality and sustainability. The bags can be easily torn open, resealed and stored several times after the first use.
Mga Patent: Design Copyright: Wolkendieb Designagentur
Mga Miyembro ng Koponan: Creative Director: Annika Reuber
Junior Art Director: Florian Beser
Art Director: Chloé Krey
Technical Artworker: Margit Jansen
Mga Credit ng Larawan: Image #1: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #2: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #3: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur
Image #4: Photographer/Designer Chloé Krey/Florian Beser, Wolkendieb Designagentur