Ang disenyo na KK-Park Sistema ng Signage ni Yi Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2023

KK-Park Sistema ng Signage

ni Yi Zhang

Kliyente: Value Design and Consulting (Shenzhen) Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa KK-Park Sistema ng Signage

Ang KK-Park ay isang sistema ng signage para sa isang cultural at leisure block sa Yancheng, China. Ang lugar, na dating isang palaruan, ay ni-renovate bilang isang pook para sa palitang kultural sa pagitan ng China at South Korea. Muling binibigyang-kahulugan ng disenyo ang mga elementong Koreano, kabilang ang mga laso ng tradisyonal na kasuotang Koreano, ang tradisyonal na scheme ng kulay na kilala bilang Obangsaek, at ang mga hagod ng mga karakter na Koreano. Ang mga karatula ay sumusunod sa hugis-sinturon na ikot ng lugar. May matataas na wayfinding signs na nakatayo malapit sa bawat pasukan upang gabayan ang mga bisita. Ang mga board ay gawa sa bineluktot na stainless steel, prefabricated at ikinabit sa mismong lugar.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang KK-Park Sistema ng Signage ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang KK-Park Sistema ng Signage ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang KK-Park Sistema ng Signage ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Mga Sukat at Packaging: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Mga Tag: Signage, Commercial Street, public space, redevelopment, Culture
Teknolohiya sa Produksyon: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Hamon sa Disenyo: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Pananaliksik: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspirasyon: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Tagal ng Proyekto: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Daloy ng Operasyon: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Mga Miyembro ng Koponan: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Mga Credit ng Larawan: Updesign