Luckin 2.0 Packaging ng Drip Coffee ni Tiger Pan

Ang disenyo na Luckin 2.0 Packaging ng Drip Coffee ni Tiger Pan ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2023

Luckin 2.0 Packaging ng Drip Coffee

ni Tiger Pan

Kliyente: Lucky Coffee Technology (China) Co., Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

43,871

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Mga Kulay

Ang Disenyo

Tungkol sa Luckin 2.0 Packaging ng Drip Coffee

Ang Luckin 2.0 ay isang serye ng packaging ng drip coffee na nilikha para sa limang uri ng kape. Ang bawat kahon ay may ilustrasyon ng pinagmulan ng mga butil nito, kabilang ang Africa at Yunnan sa China. Ang mga lokal na halaman at hayop ay iginuhit upang magpahiwatig ng isang natural na tanawin. Limang matitingkad na kombinasyon ng kulay ang naghihiwalay sa mga uri at tumutulong upang mamukod-tangi ang mga kahon sa display shelf. Ang layout ay direkta at simple, na may malinaw na impormasyon ng produkto sa halip na mahahabang slogan. Ang mga kahon ay ginawa gamit ang four color printing, matte black hot stamping at matte silver label.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Luckin 2.0 Packaging ng Drip Coffee ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Luckin 2.0 Packaging ng Drip Coffee ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Luckin 2.0 Packaging ng Drip Coffee ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Mga Sukat at Packaging: Width 75mm x length 110mm x height 125mm
Mga Tag: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Teknolohiya sa Produksyon: Four color printing. Logo hot stamping of matte black. Matte silver label.
Hamon sa Disenyo: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Pananaliksik: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspirasyon: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Tagal ng Proyekto: The project lasts 2 months, designed in Shenzhen.
Daloy ng Operasyon: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Mga Patent: Copyrights belongs to Tiger Pan
Mga Miyembro ng Koponan: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Mga Credit ng Larawan: Tiger Pan