Ang disenyo na Ride on the Right Track Kampanya sa Social Media ni Tai Yuan Chiou and Chien Chun Feng ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.
BronsePag-aanunsyo· 2023
Ride on the Right Track Kampanya sa Social Media
ni Tai Yuan Chiou and Chien Chun Feng
Kliyente: Momentum Bikes
Nagwagi ng A' Design Award na Bronse sa Kategoryang Pag-aanunsyo
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Tungkol sa Ride on the Right Track Kampanya sa Social Media
Ang Ride on the Right Track ay isang kampanya sa social media na ginawa para sa isang brand ng bisikleta upang itaguyod ang mga napapanatiling pang-araw-araw na gawi. Gumagamit ang kampanya ng mga organikong ilustrasyon, isang berdeng color palette, mga larawang inspirasyon mula sa halaman, at magiliw na mensahe upang gawing madaling lapitan ang paksa ng sustainability. Kasama sa nilalaman ang mga infographic na masasayang kaalaman, story stickers para sa Instagram at Facebook, isang live stream event, at isang social media filter. Hinihikayat ang mas gustong paraan ng transportasyon at urban farming sa pamamagitan ng maliliit at simpleng aksyon. Ang layunin ay isang sama-samang epekto na nabubuo mula sa mga pang-araw-araw na pagpili.
Ang Pagkilala
Tungkol sa A' Design Award na Bronse
Ang Ride on the Right Track Kampanya sa Social Media ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Ride on the Right Track Kampanya sa Social Media ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Ride on the Right Track Kampanya sa Social Media ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
- Mga Sukat at Packaging
- To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
- Mga Tag
- Social Media Campaign, Illustration Design, Eco-friendly, Green
- Teknolohiya sa Produksyon
- To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
- Hamon sa Disenyo
- We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
- Pananaliksik
- We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
- Inspirasyon
- After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
- Tagal ng Proyekto
- The project started in April and ended in May 2022 in North America and Europe.
- Daloy ng Operasyon
- Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
- Mga Patent
- Copyrights belong to Momentum Bike, 2023.
- Mga Miyembro ng Koponan
- CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng - Mga Credit ng Larawan
- Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak
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