Moonshot Cafe Booth ng Eksibisyon ni Takeshi Yoshida

Ang disenyo na Moonshot Cafe Booth ng Eksibisyon ni Takeshi Yoshida ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

PilakInteryor· 2023

Moonshot Cafe Booth ng Eksibisyon

ni Takeshi Yoshida

Kliyente: Takeshi Yoshida

Nagwagi ng A' Design Award na Pilak sa Kategoryang Interyor

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Ang Disenyo

Tungkol sa Moonshot Cafe Booth ng Eksibisyon

Ang disenyo na ito ay para sa Japan Pavilion sa CES 2023, isa sa pinakamalaking kumbensiyon ng teknolohiya sa buong mundo. Ito ay inspirado ng simplisidad at minimalisasyon, ang pangunahing konsepto ng Zen na bahagi na ng Japan mula pa noong sinaunang panahon. Bihira ang pagkakaroon ng cafe sa halip na isang karaniwang exhibition booth sa isang kumbensiyon. Ang espasyo ay naglalayong maging isang oasis kung saan nagsisimula ang interaksyon. Nakatuon din ito sa transparency at kaluwangan dahil sa mababang kisame ng venue. Bukod pa rito, puno ito ng berde na nagpapakita ng pakikipagkaibigan sa kapaligiran, pagbabawas ng basura, at lumilikha ng komportable at kaaya-ayang kapaligiran.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Moonshot Cafe Booth ng Eksibisyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Moonshot Cafe Booth ng Eksibisyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moonshot Cafe Booth ng Eksibisyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Mga Sukat at Packaging: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Mga Tag: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Teknolohiya sa Produksyon: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Hamon sa Disenyo: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Pananaliksik: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspirasyon: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Tagal ng Proyekto: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Daloy ng Operasyon: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.