Ang disenyo na Dragonpass Identidad ng Brand ni Mtc Brand Consultancy ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2023 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2023

Dragonpass Identidad ng Brand

ni Mtc Brand Consultancy

Kliyente: DragonPassCompanyLimited

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Dragonpass Identidad ng Brand

Ang Dragonpass ay isang identidad ng brand na idinisenyo para sa isang tagapagbigay ng benepisyo sa membership at mga serbisyo sa paglalakbay. Pinagsasama ng bagong simbolo ang bakas ng isang mahiwagang wand at ang unang letrang D, na bumubuo ng isang dinamikong marka na tumatawid sa ilang dimensyon. Ang orihinal na pulang paleta ay pinalawak gamit ang lila at iba pang mga tono upang bigyan ang identidad ng mas naka-istilong karakter. Ang mga pantulong na grapika ay nagdaragdag ng kakayahang umangkop sa iba't ibang aplikasyon. Ang pinasimpleng visual system ay pumapalit sa lumang emblema at sumusuporta sa isang mas internasyonal na imahe ng brand.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Dragonpass Identidad ng Brand ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Dragonpass Identidad ng Brand ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Dragonpass Identidad ng Brand ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Mga Tag: VI reshape, travel, magician, color activation, interactivity
Teknolohiya sa Produksyon: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Hamon sa Disenyo: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Pananaliksik: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Inspirasyon: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Tagal ng Proyekto: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Daloy ng Operasyon: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.