Smoothies Branding ng Pagkain ni Andromachi Kakava

Ang disenyo na Smoothies Branding ng Pagkain ni Andromachi Kakava ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Pakete.

BakalPakete· 2024

Smoothies Branding ng Pagkain

ni Andromachi Kakava

Kliyente: ABC Design Communication

Nagwagi ng A' Design Award na Bakal sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Smoothies Branding ng Pagkain

Sa mundo na patuloy na gumagalaw at ang oras ay nakagigipit, tumutugon ang mga smoothie ng Jean Paul Lab sa pamamagitan ng anim na pack na puno ng kasiyahan at pambihirang lasa, na may temang pagbibisikleta. Ang mga bisiklista ay nagiging simbolo ng kalayaan. Sa lahat ng panahon, gumagalaw sila nang kakaiba at matapang, natutuklasan ang mga landas na pumupuno ng kasiyahan sa kanilang buhay, tulad ng lasa na nakatago sa mga smoothie. Panahon na upang magpakawala at maglakbay sa mahiwagang mundo ng mga lasa ng Jean Paul Lab, na sumusunod sa mga ruta ng kasiyahan.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Smoothies Branding ng Pagkain ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Smoothies Branding ng Pagkain ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Smoothies Branding ng Pagkain ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Mga Sukat at Packaging: Label: Width 110mm x Height 160mm
Mga Tag: smoothies, jean paul lab, vintage, packaging
Teknolohiya sa Produksyon: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Hamon sa Disenyo: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Pananaliksik: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspirasyon: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Tagal ng Proyekto: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Daloy ng Operasyon: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Mga Miyembro ng Koponan: George Ziakas
Costas Lakis