Ang disenyo na Haiyan Smart Home Competition Pagkakakilanlan ng Brand ni Zhejiang Gongshang University ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2025

Haiyan Smart Home Competition Pagkakakilanlan ng Brand

ni Zhejiang Gongshang University

Kliyente: Haiyan County People's Government

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Haiyan Smart Home Competition Pagkakakilanlan ng Brand

Ang Haiyan Smart Home Competition ay isang pagkakakilanlan ng brand na nilikha para sa isang kultural at malikhaing disenyo na kaganapan na ginanap sa Haiyan County. Ang pangunahing biswal ay gumagamit ng umiikot at pumipilipit na tatlong-dimensyunal na anyo ng bahay. Ang nagbabagong hugis ay nagpapahayag ng pagbabago at muling pagbubuo sa buhay-tahanan na dulot ng matalinong teknolohiya. Ang mga kulay na inspirado sa teknolohiya ay sumusuporta sa tema. Ang mga graphics ay ginawa bilang vector artwork, kaya nananatiling malinaw ang mga ito sa anumang sukat at pumipilipit sa iba't ibang direksyon sa iba't ibang media. Kasama sa mga aplikasyon ang mga installation sa espasyo, poster, brooch, at tasa.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Haiyan Smart Home Competition Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Haiyan Smart Home Competition Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Haiyan Smart Home Competition Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Mga Sukat at Packaging: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Mga Tag: Smart home, visual image design, technology and home, reconstruction, twisted extension
Teknolohiya sa Produksyon: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Hamon sa Disenyo: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Pananaliksik: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Inspirasyon: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Tagal ng Proyekto: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Daloy ng Operasyon: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Mga Miyembro ng Koponan: Designer: Kan Zhao
Mga Credit ng Larawan: Designer: Kan Zhao