Ang disenyo na Jingting Mountain Scenic Area Brand Identity ni Zhejiang Gongshang University ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2024

Jingting Mountain Scenic Area Brand Identity

ni Zhejiang Gongshang University

Kliyente: Anhui · Jingting Mountain Scenic Area

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Jingting Mountain Scenic Area Brand Identity

Ang Jingting Mountain Scenic Area ay isang brand identity na ginawa para sa isang pangunahing scenic area at pambansang forest park sa Anhui Province, Tsina. Ang identity ay nakabatay sa ideya ng cultural exploration sa pamamagitan ng pagpipinta, kaya't ang isang pagbisita ay parang paglalakad sa isang scroll painting. Ang mga tanawin ng bundok, hugis ng pavilion, tahimik na mga ulap, gubat na mga tagak, at ang lokal na puting alak at berdeng tsaa ay iginuhit sa graphic language. Anim na auxiliary graphics ang sumusuporta sa pangunahing marka at maaaring gamitin sa iba't ibang setting. Pinapalitan ng disenyo ang naunang imahe na may makitid na apela at akma para sa digital media.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Jingting Mountain Scenic Area Brand Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Jingting Mountain Scenic Area Brand Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Jingting Mountain Scenic Area Brand Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Mga Sukat at Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Mga Tag: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknolohiya sa Produksyon: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Pananaliksik: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspirasyon: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Tagal ng Proyekto: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Mga Miyembro ng Koponan: Designer: Kan Zhao