Ang disenyo na Eterno Disenyo ng Tatak ni Sunghoon Kim ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BakalGrapika· 2024

Eterno Disenyo ng Tatak

ni Sunghoon Kim

Kliyente: Eterno

Nagwagi ng A' Design Award na Bakal sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Eterno Disenyo ng Tatak

Dinisenyo niya ang tatak ng Eterno, na nangunguna sa pinakamataas na antas ng kultura ng residential ng Korea. Upang maging unang residential space at nangunguna na tatak sa kultura ng residential sa Asya, na ginawa ni Rafael Moneo, isang world-class na arkitekto, sa Cheongdam, isang kinatawan ng mayamang distrito ng Korea, dinisenyo niya ang tatak ng Eterno sa pamamagitan ng pagtatakda ng direksyon ng tatak at pagtatatag ng pilosopiya ng tatak na nakabatay sa mga gawang arkitektura. Sa pamamagitan ng walang-hanggang kagandahan, hinahabol ng Eterno ang permanensya na sumasaklaw hindi lamang sa artistikong halaga ng espasyo kundi maging sa halagang pangkaranasan ng panahon.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang Eterno Disenyo ng Tatak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Eterno Disenyo ng Tatak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Eterno Disenyo ng Tatak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Mga Sukat at Packaging: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Mga Tag: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Teknolohiya sa Produksyon: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Hamon sa Disenyo: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Pananaliksik: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inspirasyon: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Tagal ng Proyekto: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Daloy ng Operasyon: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Mga Miyembro ng Koponan: Creative Director: Kim Sunghoon
Mga Credit ng Larawan: Kim Sunghoon