Chilled Milk Carton Karton ni Kazuo Fukushima and Haruka Takeuchi

Ang disenyo na Chilled Milk Carton Karton ni Kazuo Fukushima and Haruka Takeuchi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Chilled Milk Carton Karton

ni Kazuo Fukushima and Haruka Takeuchi

Kliyente: Meiji China Investment Co.,Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Chilled Milk Carton Karton

Upang makipagkompetensya sa mataas na uri ng merkado ng gatas ng Tsina, ang isang natatanging teknolohiya ay lumikha ng premium na gatas na nakatuon sa mga kababaihan na may edad 30-50, na pinagsasama ang 100 porsyentong hilaw na gatas sa teknolohiya ng konsentrasyon na nakakapreserba ng sustansya para sa mayamang lasa. Ang proyekto ay muling tinukoy ang packaging ng gatas, na pinagsasama ang innovation at kalidad ng Hapon na may marangyang lasa. Ang kulay purple ng package ay sumasagisag sa kadakilaan, na pinaganda pa ng puti at ginto para sa elegansya at kalidad, na gumagawa ng disenyo na natatangi at hindi malilimutan.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Chilled Milk Carton Karton ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Chilled Milk Carton Karton ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Chilled Milk Carton Karton ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Mga Sukat at Packaging: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Mga Tag: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Teknolohiya sa Produksyon: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Hamon sa Disenyo: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Pananaliksik: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspirasyon: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Tagal ng Proyekto: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Daloy ng Operasyon: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Mga Patent: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Mga Miyembro ng Koponan: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Mga Credit ng Larawan: Photographer: Zhu Jie