Ang disenyo na Italian Pasta Brand Pambalot ng Pasta ni Olha Takhtarova ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Italian Pasta Brand Pambalot ng Pasta

ni Olha Takhtarova

Kliyente: SOTB and D

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Italian Pasta Brand Pambalot ng Pasta

Ang Italian Pasta Brand ay isang disenyo ng packaging at visual identity para sa iba't ibang produktong pasta at sarsa. Ang isang malalim na asul na batayang kulay ang nagbubuklod sa buong koleksyon, habang ang matitingkad na kulay ng orange, coral, lila, berde, at asul ang naghihiwalay sa bawat hugis ng pasta sa istante. Ang isang gintong Pantone accent at isang inukit na logo na nagpapakita ng isang chef ay tumutukoy sa tradisyonal na paraan ng paggawa ng pasta. Ang mga tagubilin sa pagluluto at detalye ng nutrisyon ay nakalimbag sa bawat pakete, at ang malinaw na typography ay tumutulong sa mabilis na pagbabasa. Ginamit ang mga materyales na maaaring i-recycle para sa packaging.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Italian Pasta Brand Pambalot ng Pasta ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Italian Pasta Brand Pambalot ng Pasta ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Italian Pasta Brand Pambalot ng Pasta ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The project aimed to create a unique brand that would appeal to the main target audience and attract a new, younger audience. The task was to incorporate the image of traditional pasta-making methods and modern challenges and innovations into the visual identity and packaging design. This design should stand out in the competitive market of pasta products not just because of its aesthetics, but also because it embodies the brand's core values and attractiveness.
Mga Sukat at Packaging: Penne, Conchiglie, Farfallei, Cavatappi, Felinni, Fusilli, Macceroni- packing size 340 x 270 mm
Linguine, Spaghetti, Bucatini - packing size 300 x 120 mm
Marinara Sauce, Tomato Basil - sticker 30 x 70 mm
Mga Tag: packaging, pasta, Italy, food packaging
Teknolohiya sa Produksyon: The packaging for Italian pasta emphasizes its high quality and premium nature through attractive design and top-tier materials. It includes essential information like cooking instructions and nutritional details while employing vibrant colors and quality printing. Gold Pantone color adds a luxurious touch, enhancing perceived value. Moreover, the packaging is eco-friendly, using recyclable materials.
Hamon sa Disenyo: Creating impressive packaging for each variant of pasta required collaborative work on an attractive and practical design. It was expected that this approach would grab customers' attention and make it easy to identify the contents of each package. The main goal was to blend beauty and utility, creating packaging that is both visually appealing and informative. Font selection was also considered to facilitate quick understanding of the key features of the packaging and provided information. This carefully thought-out approach not only enhances visual appeal but also ensures quick and informative understanding of the contents.
Pananaliksik: The work on the new brand of pasta products began with Market and competitor analysis, identifying trends and consumer needs. The target audience was defined, along with their preferences and behavioral characteristics. Next, the stage of creating a unique brand image and aesthetically appealing and informative packaging design that corresponds to the brand and attracts consumers' attention follows.
Inspirasyon: The visual identity of Chefz Food is characterized by vibrant colors and clear zoning. The color palette includes a deep blue color that unifies all elements in the packaging design into a cohesive whole. Bold and bright shades of orange, coral, purple, green, and blue effectively distinguish the product on the shelf, help differentiate individual items in the product line, and stand out favorably against competitors.
Tagal ng Proyekto: Dubai, UAE the project began in September 2022 and ended in March 2023
Daloy ng Operasyon: Packaging should be convenient and attractive to the target audience. This requires analyzing the audience, market and competitors. The values and style of Chefz Food are reflected in the unique logo with the image of the chef. This character represents the brand and communicates with consumers, creating connections. "Engraved" logo emphasizes tradition and quality, setting the product apart. The packaging is visually appealing, informative and provides easy recognition of the contents.