Ang disenyo na Passion Fruit Serbesa ni Jin Zhang ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2024

Passion Fruit Serbesa

ni Jin Zhang

Kliyente: Wuhan Sanbu Brand Design

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

15,096

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #161420

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Passion Fruit Serbesa

Ang 2024 ay ang Taon ng Loong sa Tsina. Ang tatak ng beer na ito ay tinatawag na "Golden Dragon Spring", kaya inilalarawan ng designer ang "dragon" na kumakatawan sa espiritu ng tatak at espiritu ng Tsina, na nagiging mahalagang biswal na elemento ng packaging na ito. Kasabay nito, ito ay isang craft beer na may lasa ng passion fruit. Ginagamit ng designer ang mga sanga at dahon ng passion fruit, pati na rin ang pinakamahalagang uhay ng trigo at hops sa paggawa ng beer, upang lumikha ng masigla at makulay na tanawin, na binibigyang-diin ang nakakapreskong lasa ng passion fruit.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Passion Fruit Serbesa ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Passion Fruit Serbesa ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Passion Fruit Serbesa ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The packaging design uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops for brewing beer, to create a vibrant scene and highlight the refreshing taste of passion fruit. At the same time, 2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, becoming an important visual element of this package.
Mga Sukat at Packaging: height 250mm x diameter 80mm
Mga Tag: Beer, Jinlongquan, SANBU Design, Wuhan packaging design
Teknolohiya sa Produksyon: The bottle is made of iron
Hamon sa Disenyo: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Pananaliksik: Jinlongquan Beer began producing beer in 1978 with an annual beer production capacity of 600000 tons, making it one of the largest beer brewing bases in central China. Jinlongquan Baixiangguo Craft Beer is a mid to high end beer product that is brewed with higher end ingredients, making it fresher and more mellow. Combining 2024 is the the Year of the Loong in China and the "dragon" contained in the brand name, the designer depicts the "dragon" as the main element.
Inspirasyon: The creative inspiration mainly comes from two aspects: first, this beer created in spring, the overall packaging design conforms to the lush scene of spring, and through the combination of elements such as passion fruit branches, fruits, wheat ears, hops, etc., it highlights the refreshing taste; Second, 2024 coincided with the the Year of the Loong in China, and there was also a "dragon" in the brand name, so designers naturally portrayed the "dragon" as the main visual element.
Tagal ng Proyekto: The project started in Wuhan, China in February 2024 and was completed in March 2024. It is expected to be sold in China in May 2024.
Daloy ng Operasyon: The 1L large iron can has a better display area. Copper engraving style illustrations depict rich details, and convey the spiritual symbols of the brand (Chinese Loong) and the product attributes of beer (passion fruit, hops, wheat ears); The combination of purple, gold, and green highlights the passion fruit flavor and vibrant green, forming a rich and layered packaging design scheme.
Mga Patent: InBev jinlongquan beer (Hubei) Co., Ltd
Mga Miyembro ng Koponan: Designer: Jin Zhang
illustration: Jin Zhang