Giao Hang Tiet Kiem Disenyo ng Tatak ni M-N Associates

Ang disenyo na Giao Hang Tiet Kiem Disenyo ng Tatak ni M-N Associates ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2024 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2024

Giao Hang Tiet Kiem Disenyo ng Tatak

ni M-N Associates

Kliyente: M — N Associates

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

115,625

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #161550

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Giao Hang Tiet Kiem Disenyo ng Tatak

Ang transpormasyon ng brand design ng Giao Hang Tiet Kiem (GHTK) ay tunay na kumakatawan sa trapiko at kultura ng Vietnam. Inspirado ng mga gulong ng motorsiklo at mga mapa ng eskinita, ang muling dinisenyong logotype at ang Confident Smile icon ay naghahatid ng kagalakan at katiyakan sa pamamagitan ng digital integration. Ang animated typography ay sumasalamin sa dinamikong enerhiya ng mga urban landscape ng Vietnam, na naglalayong makaugnayan sa lokal na audience sa digital na panahon. Ang makabagong approach na ito ay pinagbabalanse ang pamana at modernisasyon, kumukuha ng diwa ng masiglang urban life ng Vietnam.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Giao Hang Tiet Kiem Disenyo ng Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Giao Hang Tiet Kiem Disenyo ng Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Giao Hang Tiet Kiem Disenyo ng Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Mga Sukat at Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Mga Tag: branding, logistic, dynamic, vietnam, green, digital
Teknolohiya sa Produksyon: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Hamon sa Disenyo: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Pananaliksik: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspirasyon: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Tagal ng Proyekto: The project was done within 6 months and was launched officially February 2024
Daloy ng Operasyon: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Mga Miyembro ng Koponan: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh