Ken14 Pakete ng Beer ni China Resources Snow Breweries

Ang disenyo na Ken14 Pakete ng Beer ni China Resources Snow Breweries ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2025

Ken14 Pakete ng Beer

ni China Resources Snow Breweries

Kliyente: China Resources Snow Breweries

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Ken14 Pakete ng Beer

Ang Ken 14 ay packaging na nilikha para sa isang beer na gawa mula sa lokal na barley. Ang disenyo ay nag-aabstrakt ng natural na tanawin ng mga bukirin ng barley sa Hulunbuir, gamit ang mga kulay na puti, berde at ginintuang kulay upang ipaalala ang paglaki ng barley mula punla hanggang sa paggulang nito. Ang layout at teksto ay sumusunod sa istilo ng mga lumang pahayagang Tsino, na tumutulong sa madaling pagbabasa. Kabilang sa mga materyales ang isang biobased na alternatibo sa katad na gawa mula sa spent grain, isang non-woven na tela, isang recyclable na kraft paper bag at isang biodegradable na kahon na papel, na pinili upang suportahan ang pangangalaga sa kapaligiran.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Ken14 Pakete ng Beer ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Ken14 Pakete ng Beer ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Ken14 Pakete ng Beer ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
Mga Sukat at Packaging: Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm
Mga Tag: Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
Teknolohiya sa Produksyon: The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image.
Hamon sa Disenyo: The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
Pananaliksik: In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
Inspirasyon: Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
Tagal ng Proyekto: The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
Daloy ng Operasyon: The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
Mga Miyembro ng Koponan: Qiguang Zhou, Celine Zhou, Yan Yang, Xiaoxue Fu