Adam And Eve Packaging ng Pagkain ni Antonia Skaraki

Ang disenyo na Adam And Eve Packaging ng Pagkain ni Antonia Skaraki ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2025

Adam And Eve Packaging ng Pagkain

ni Antonia Skaraki

Kliyente: A|S Strategy, Branding & Communication

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Adam And Eve Packaging ng Pagkain

Ang packaging ay mahusay na pinagsasama ang pagkukuwento, sining, at tradisyon. Inspirado ng biblikal na salaysay at ng Odyssey ni Homer, ito ay nagbibigay-pugay sa walang-hanggang tradisyon ng pagpapatuyo ng igos sa ilalim ng araw. Ang mga vintage botanical illustration ay lumilikha ng pakiramdam ng paggalugad at pagtuklas, pinagsasama ang sining at agham bilang parangal sa mga talaarawan ng mga sinaunang manlalakbay. Ang disenyo ay nagdiriwang ng kayamanan ng kalikasan at katalinuhan ng tao, lumilikha ng mayamang koneksyon sa pagitan ng kasaysayan, pamana, at sining ng pagpapanatili. Ang packaging na ito ay nagbabagong-anyo sa simpleng prutas tungo sa kuwento ng kuryosidad, pagkamalikhain, at tradisyon.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Adam And Eve Packaging ng Pagkain ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Adam And Eve Packaging ng Pagkain ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Adam And Eve Packaging ng Pagkain ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Mga Sukat at Packaging: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Mga Tag: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Teknolohiya sa Produksyon: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Hamon sa Disenyo: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Pananaliksik: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspirasyon: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Tagal ng Proyekto: The project started in January and finished in August. It hit the US markets in September.
Daloy ng Operasyon: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.