Ang disenyo na Kakao AI Campus Disenyo ng Brand Identity ni LMNT Company ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

GintoGrapika· 2025

Kakao AI Campus Disenyo ng Brand Identity

ni LMNT Company

Kliyente: LMNT Company

Nagwagi ng A' Design Award na Ginto sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Kakao AI Campus Disenyo ng Brand Identity

Ang Kakao AI Campus ay isang disenyo ng brand identity na nilikha para sa isang espasyo ng pag-aaral na nakatuon sa artificial intelligence. Ang campus ay bukas sa mga empleyado ng kumpanya, mga lokal na komunidad, mga grupong sibiko at mga taong may limitadong access sa digital, at sinusuportahan nito ang pagsasanay ng mga talento sa AI. Kasama sa brand system ang mahigit 50 icon, mga key visual, ilustrasyon, signage at morphing motion graphics na binuo sa paligid ng tema ng walang hangganang potensyal ng mga indibidwal. Ang isang design for all na pamamaraan ay nagpapabuti sa visibility at gumagabay sa paggalaw sa loob at labas ng espasyo.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Kakao AI Campus Disenyo ng Brand Identity ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Kakao AI Campus Disenyo ng Brand Identity ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Kakao AI Campus Disenyo ng Brand Identity ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Mga Sukat at Packaging: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Mga Tag: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
Teknolohiya sa Produksyon: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Hamon sa Disenyo: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Pananaliksik: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Inspirasyon: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Tagal ng Proyekto: Seoul, Republic of Korea
Daloy ng Operasyon: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Mga Miyembro ng Koponan: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Mga Credit ng Larawan: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.