Diageo Travel Retail Disenyo ng Interior para sa Retail ni L'Atelier Five Ltd.

Ang disenyo na Diageo Travel Retail Disenyo ng Interior para sa Retail ni L'Atelier Five Ltd. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

BronseInteryor· 2025

Diageo Travel Retail Disenyo ng Interior para sa Retail

ni L'Atelier Five Ltd.

Kliyente: L'Atelier Five Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Interyor

12,929

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #167830

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Diageo Travel Retail Disenyo ng Interior para sa Retail

Ang Diageo Travel Retail ay isang shop-in-shop na interior na dinisenyo para sa luxury terminal ng Incheon International Airport sa Seoul. Sumasaklaw ang tindahan ng 40.12 metro kwadrado at may mga dingding na 2.7 metro ang taas. Ang mga sculptural na dingding na gawa sa thermoformed Corian ay malumanay na kumukurba sa buong espasyo, sinusunod ang ideya ng likidong humuhubog sa bato. Perforated metal, bespoke na mga display unit, at custom na kasangkapan ang bumubuo sa interior. Ang kurbadong layout ay gumagabay sa mga bisita sa isang ruta na naglalahad ng ilang brand ng whiskey sa loob ng isang kalmado at pinag-isang kapaligiran.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Diageo Travel Retail Disenyo ng Interior para sa Retail ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Diageo Travel Retail Disenyo ng Interior para sa Retail ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Diageo Travel Retail Disenyo ng Interior para sa Retail ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Mga Sukat at Packaging: 40.12 meter square
2.7M tall walls
Mga Tag: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Teknolohiya sa Produksyon: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Hamon sa Disenyo: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Pananaliksik: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Inspirasyon: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Tagal ng Proyekto: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Daloy ng Operasyon: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Mga Patent: Diageo Scotland Ltd
Mga Miyembro ng Koponan: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Mga Credit ng Larawan: L’Atelier Five Ltd. and Diageo Scotland Ltd.