Potamya Disenyo ng Packaging ni Ebru Sile Goksel and Ipek Eris Ugurlu

Ang disenyo na Potamya Disenyo ng Packaging ni Ebru Sile Goksel and Ipek Eris Ugurlu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Bronse sa Kategoryang Paligsahan na Sustentableng Produkto, Proyekto at Berdeng Disenyo.

BronseSustentableng Produkto· 2025

Potamya Disenyo ng Packaging

ni Ebru Sile Goksel and Ipek Eris Ugurlu

Kliyente: Studio Born

Nagwagi ng A' Design Award na Bronse sa Kategoryang Sustentableng Produkto

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Ang Disenyo

Tungkol sa Potamya Disenyo ng Packaging

Nakaugat sa sinaunang kultura ng Mesopotamia, ang pinagmulan ng agrikultura, ang Potamya ay malalim na kumokonekta sa kasaysayan habang tumatanggap ng modernong sustainability. Bilang natural at organikong brand, nag-aalok ito ng 100% gluten-free, vegan na pasta mula sa legumes na may sustainable at user-friendly na innovation. Ang bagong peel-off measuring system ay nagbabawas ng basura sa pamamagitan ng pagbabago ng takip sa itaas tungo sa built-in at reusable na measuring cup. Ang Potamya ay maayos na pinagsasama ang pamana at kontemporaryong pamamaraan, sinisigurado ang praktikal, reusable, at waste-reducing na packaging.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Potamya Disenyo ng Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Potamya Disenyo ng Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Potamya Disenyo ng Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Mga Sukat at Packaging: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Mga Tag: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Teknolohiya sa Produksyon: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Hamon sa Disenyo: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Pananaliksik: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
Inspirasyon: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Tagal ng Proyekto: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
Daloy ng Operasyon: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Mga Miyembro ng Koponan: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Mga Credit ng Larawan: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin