Moutai Prince Pakete ng Bote ng Alak ni Chengdu Wanjiazu Technology Co., Ltd

Ang disenyo na Moutai Prince Pakete ng Bote ng Alak ni Chengdu Wanjiazu Technology Co., Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2025 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Pakete.

GintoPakete· 2025

Moutai Prince Pakete ng Bote ng Alak

ni Chengdu Wanjiazu Technology Co., Ltd

Kliyente: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Nagwagi ng A' Design Award na Ginto sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Moutai Prince Pakete ng Bote ng Alak

Ang Moutai Prince ay isang disenyo ng pakete para sa 500 ml na bote ng Chinese spirits. Ang base ng bote ay kumuha ng hugis nitong kurbado mula sa bunga ng linga, at ang itaas nito ay ginagaya ang namumukadkad na bulaklak ng linga. Ang hugis-T na takip ay pinagsasama ang mga motif ng talulot ng linga at isang ilustrasyon ng limang crane. Ang takip ay gawa sa metal embossing, na lumilikha ng detalyadong three dimensional na tekstura. Ang base ay may velvet na tekstura na komportableng hawakan. Ang kombinasyon ng kulay ay gumagamit ng eleganteng sauce hue na may mga tono ng bronse at ginintuang ginto. Ang pahilis na label sa wisteria purple na background ay napapaligiran ng mga gintong pattern ng uhay ng trigo.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang Moutai Prince Pakete ng Bote ng Alak ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Moutai Prince Pakete ng Bote ng Alak ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Moutai Prince Pakete ng Bote ng Alak ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Mga Sukat at Packaging: A bottle contains 500ml
Mga Tag: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknolohiya sa Produksyon: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Hamon sa Disenyo: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Pananaliksik: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Inspirasyon: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Tagal ng Proyekto: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Daloy ng Operasyon: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Mga Miyembro ng Koponan: General Manager and Design Director: Jingan Jia