Zhang Gong Lao Jiu Pakete ng Alak ni Wen Liu

Ang disenyo na Zhang Gong Lao Jiu Pakete ng Alak ni Wen Liu ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2026

Zhang Gong Lao Jiu Pakete ng Alak

ni Wen Liu

Kliyente: Shenzhen Oracle Creative Design Co.,Ltd.

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Zhang Gong Lao Jiu Pakete ng Alak

Ang Zhang Gong Lao Jiu ay isang disenyo ng packaging para sa isang matandang Chinese baijiu. Ang bote ay gawa sa magaspang na terracotta na may nakaukit na mga detalye, at ang hugis nito ay nagpapaalala sa mga di-sinasadyang pagkabago ng anyo ng palayok na hinubog sa umiikot na gulong. Ang magaspang na ibabaw ay nagbibigay sa bote ng matibay na katangiang nadarama sa hawak. Ang takip ay gawa sa plastik na may pinasadyang hitsura ng butil ng kahoy at tumutugon sa mahigpit na pamantayan sa pagsasara. Ang panlabas na kahon ay pinagsasama ang natural na cork oak at metal, na nagdaragdag ng proteksyon laban sa init at pagsipsip ng pagkabigla para sa ligtas na transportasyon. Ang disenyo ay nakasentro sa pandama ng hipo.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Zhang Gong Lao Jiu Pakete ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Zhang Gong Lao Jiu Pakete ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Zhang Gong Lao Jiu Pakete ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Mga Sukat at Packaging: 120mm*120mm*280mm
Mga Tag: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknolohiya sa Produksyon: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Hamon sa Disenyo: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Pananaliksik: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspirasyon: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Tagal ng Proyekto: November 2024, Shenzhen, China
Daloy ng Operasyon: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Mga Miyembro ng Koponan: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li