Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak ni Atlante Srl

Ang disenyo na Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak ni Atlante Srl ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

PilakPag-aanunsyo· 2026

Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak

ni Atlante Srl

Kliyente: Atlante Srl

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pag-aanunsyo

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Ang Disenyo

Tungkol sa Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak

Teksto ng Aklat: Ang Vitto ay isang Italyanong tatak ng pagkain na binuo para sa pamilihan ng UK gamit ang isang kontemporaryong biswal na pamamaraan. Sadyang lumihis ang disenyo mula sa rustic at tradisyonal na mga kodigo na karaniwan sa pag-tatatak ng pagkaing Italyano. Sa halip, gumagamit ito ng matingkad na kulay, pinasimpleng ilustrasyon at malinaw na tipograpiya upang ipahayag ang enerhiya, pagiging mapaglaro at emosyonal na init, lumilikha ng isang moderno at madaling maabot na pagkakakilanlan para sa pang-araw-araw na paggamit.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Vitto Pangunahing Tungkulin: Pagkakakilanlan ng Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Mga Tag: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Hamon sa Disenyo: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Pananaliksik: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspirasyon: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Tagal ng Proyekto: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Daloy ng Operasyon: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Mga Patent: Trademark 2023 Atlante Srl