Mei Tao Wan Visual Identity, Sistema ng Wayfinding ni Zilong Chen

Ang disenyo na Mei Tao Wan Visual Identity, Sistema ng Wayfinding ni Zilong Chen ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2026

Mei Tao Wan Visual Identity, Sistema ng Wayfinding

ni Zilong Chen

Kliyente: City University of Macau

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Mei Tao Wan Visual Identity, Sistema ng Wayfinding

Ang Mei Tao Wan ay isang visual identity at wayfinding system para sa isang cultural park sa isang makasaysayang lugar ng seramika sa Foshan, China. Ina-abstract ng disenyo ang mga estruktural na linya ng distrito ng Nanfeng Ancient Kiln tungo sa isang geometric na balangkas. Ang balangkas na ito ay bumubuo ng isang custom na typeface na may 26 na letra at mga numerong 0 hanggang 9, kasama ang mga geometric na icon. Ang signage ay gawa sa acrylic na may mataas na transparency at stainless steel na may black copper finish. Ang integrated na LED lighting sa base ay nagpapanatiling nababasa ang teksto sa gabi. Iniuugnay ng sistema ang kasaysayan ng lugar sa bago nitong tungkuling pangkultura.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Mei Tao Wan Visual Identity, Sistema ng Wayfinding ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mei Tao Wan Visual Identity, Sistema ng Wayfinding ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mei Tao Wan Visual Identity, Sistema ng Wayfinding ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Mga Sukat at Packaging: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Mga Tag: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Teknolohiya sa Produksyon: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Hamon sa Disenyo: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Pananaliksik: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Inspirasyon: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Tagal ng Proyekto: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Daloy ng Operasyon: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Mga Miyembro ng Koponan: Designer：CHEN ZILONG
Mga Credit ng Larawan: Image #1-5 : CHEN ZILONG