Kokorozashi Mirror Signage ng Corporate Identity ni Unou Jikenn, Inc.

Ang disenyo na Kokorozashi Mirror Signage ng Corporate Identity ni Unou Jikenn, Inc. ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pag-aanunsyo, Marketing at Komunikasyon.

BronsePag-aanunsyo· 2026

Kokorozashi Mirror Signage ng Corporate Identity

ni Unou Jikenn, Inc.

Kliyente: Mitsui & Co., Ltd.

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pag-aanunsyo

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Mga Kulay

Ang Disenyo

Tungkol sa Kokorozashi Mirror Signage ng Corporate Identity

Ang Kokorozashi Mirror ay isang corporate identity signage installation na nilikha para sa Mitsui & Co., Ltd. Ang signage ay inilagay sa isang daanan ng istasyon na konektado sa punong tanggapan ng kompanya. Ang mga larawan ng mga empleyado at mga tagpo sa lugar ng trabaho ay kumakatawan sa sampung dibisyon ng negosyo. Ang mga sulat-kamay na mensahe na nakapatong sa mga imahe ay nagpapahayag ng mga adhikain ng bawat dibisyon. Isang salamin ang nakatayo sa dulo ng daanan at nagtataglay ng brand tagline na It all begins with Kokorozashi. Nakikita ng mga tumitingin ang kanilang sariling repleksyon kasama ang mensahe, na nag-aanyaya sa personal na pagninilay.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Kokorozashi Mirror Signage ng Corporate Identity ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Kokorozashi Mirror Signage ng Corporate Identity ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Kokorozashi Mirror Signage ng Corporate Identity ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Mga Sukat at Packaging: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Mga Tag: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Teknolohiya sa Produksyon: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Hamon sa Disenyo: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Pananaliksik: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspirasyon: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Tagal ng Proyekto: Published: August 28, 2025 to Present in Tokyo, Japan.
Daloy ng Operasyon: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Mga Miyembro ng Koponan: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Mga Credit ng Larawan: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.