Ang disenyo na Craftoria Primary Function: Pagkakakilanlan ng Brand ni Cansu Dagbagli Ferreira ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2026 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2026

Craftoria Primary Function: Pagkakakilanlan ng Brand

ni Cansu Dagbagli Ferreira

Kliyente: Cansu Ferreira

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

7,283

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #181322

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Craftoria Primary Function: Pagkakakilanlan ng Brand

Book Text: Sinasaliksik ng rebranding ng Craftoria ang pagtatagpo ng makasaysayang mga kilusan sa sining at modernong mga ritwal ng wellness. Hango sa eksena ng sining noong dekada 1920, gumagamit ang pagkakakilanlan ng pinong serif na wordmark at ilustrasyong mula sa panahon ng Victorian upang iposisyon ang mga paint by numbers kit bilang isang sopistikado at meditatibong aktibidad. Ang istrukturang disenyo ng packaging ng mailer ay nagpapadali sa transisyon mula sa minimalismo sa labas patungo sa isang mataas na kontras at mayamang kulay na interyor, na ginagawang pormal ang unboxing bilang tarangkahan tungo sa malikhaing pokus. Pinagtatagpo ng magkakaugnay na sistemang ito ang nostalhikong pagkakagawa sa modernong disenyo ng pamumuhay upang itaas ang karanasan ng mga hobbyist.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Craftoria Primary Function: Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Craftoria Primary Function: Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Craftoria Primary Function: Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Mga Sukat at Packaging: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Mga Tag: art, painting, hobby, vintage, illustration
Teknolohiya sa Produksyon: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Hamon sa Disenyo: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Pananaliksik: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inspirasyon: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Tagal ng Proyekto: 6 months, France and USA
Daloy ng Operasyon: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.