Ang disenyo na Feral Horses Brand Identity Pagkakakilanlan ng Korporasyon ni Emanuele Grittini ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2018 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2018

Feral Horses Brand Identity Pagkakakilanlan ng Korporasyon

ni Emanuele Grittini

Kliyente: Feral Horses

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa Feral Horses Brand Identity Pagkakakilanlan ng Korporasyon

Ang Feral Horses Brand Identity ay isang pagkakakilanlan ng korporasyon na dinisenyo para sa isang kompanyang nagtatrabaho sa larangan ng pamumuhunan sa kontemporaryong sining. Ang pagkakakilanlan ay nakikipag-usap sa tatlong uri ng manonood: mga mahilig sa sining, mga propesyonal na mangangalakal, at mga mausisang tagatamo ng tagumpay. Iisang pictogram ang nagsasama-sama ng maka-sining at pinansyal na aspeto ng brand. Ang logo at mga bersyon nito ay pixel perfect, kaya't nananatiling malinaw at nakikilala ang marka. Tinukoy ang mga kulay gamit ang Pantone system at pagkatapos ay ginawang sRGB at CMYK. Ang mga napiling font ay angkop kapwa sa print at sa screen.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Feral Horses Brand Identity Pagkakakilanlan ng Korporasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Feral Horses Brand Identity Pagkakakilanlan ng Korporasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Feral Horses Brand Identity Pagkakakilanlan ng Korporasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Mga Sukat at Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Mga Tag: art, investment, economy, financial, artist, artwork,
Teknolohiya sa Produksyon: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Hamon sa Disenyo: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Pananaliksik: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspirasyon: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Tagal ng Proyekto: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Daloy ng Operasyon: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.