Ang disenyo na EXP Brasil Brand Ang Disenyo Ng Tatak ni Mateus Matos Montenegro ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2020

EXP Brasil Brand Ang Disenyo Ng Tatak

ni Mateus Matos Montenegro

Kliyente: EXP Brasil

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa EXP Brasil Brand Ang Disenyo Ng Tatak

Ang disenyo para sa tatak ng EXP Brasil ay nagmula sa mga alituntunin ng pagkakaisa at pakikipagtulungan ng mga kumpanya. Pagkakaloob ng halo sa pagitan ng teknolohiya at disenyo sa kanilang mga proyekto tulad ng sa buhay ng tanggapan. Ang isang elemento ng typography ay kumakatawan sa unyon at lakas ng kumpanyang ito. Ang disenyo ng liham X ay solid at isinama ngunit napakagaan at teknolohikal. Ang tatak ay kumakatawan sa buhay ng studio, na may mga elemento sa mga titik, kapwa sa positibo at negatibong puwang na pinagsama ang mga tao at disenyo, indibidwal at kolektibo, simple sa teknolohikal, magaan at matatag, propesyonal at personal.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang EXP Brasil Brand Ang Disenyo Ng Tatak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang EXP Brasil Brand Ang Disenyo Ng Tatak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang EXP Brasil Brand Ang Disenyo Ng Tatak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Mga Sukat at Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Mga Tag: Architecture, brand, logotype, engineering, contruction, design
Teknolohiya sa Produksyon: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Hamon sa Disenyo: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Pananaliksik: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspirasyon: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Tagal ng Proyekto: The project started February 2018 and ended in January 2019
Daloy ng Operasyon: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Mga Miyembro ng Koponan: Mateus Matos Montenegro