Happy Ginger Ale Primary Function: Pakete ng Inumin ni Wen Liu and Jiayi Sun

Ang disenyo na Happy Ginger Ale Primary Function: Pakete ng Inumin ni Wen Liu and Jiayi Sun ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2020

Happy Ginger Ale Primary Function: Pakete ng Inumin

ni Wen Liu and Jiayi Sun

Kliyente: Shenzhen Oracle Creative Design Co., Ltd

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Happy Ginger Ale Primary Function: Pakete ng Inumin

Ang Happy Ginger Ale ay isang disenyo ng pakete para sa isang inumin na luya na ibinebenta sa mga lata na aluminyo. Ang bawat lata ay may sukat na 115 milimetro ang haba, 66 milimetro ang lapad at 66 milimetro ang taas. Ang pangunahing biswal ay isang ginuhit-kamay na ilustrasyon ng apat na karakter na pinangalanang Ginger Man, Ginger Lady, Ginger Grandma at Ginger Kid. Ang apat na pigura ay kumakatawan sa mga lalaki, babae, matatanda at mga bata. Ang bawat karakter ay may hawak na lata at nagpapakita ng kuntentong ekspresyon. Ang simple at masiglang istilo ay naglalayong bumuo ng emosyonal na koneksyon at mag-anyaya sa mga mamimili na tikman ang lasa ng luya.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Happy Ginger Ale Primary Function: Pakete ng Inumin ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Happy Ginger Ale Primary Function: Pakete ng Inumin ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Happy Ginger Ale Primary Function: Pakete ng Inumin ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Mga Sukat at Packaging: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Mga Tag: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Teknolohiya sa Produksyon: The design material is made of aluminum can.
Hamon sa Disenyo: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Pananaliksik: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspirasyon: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Tagal ng Proyekto: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Daloy ng Operasyon: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Mga Miyembro ng Koponan: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Mga Credit ng Larawan: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018