Leman Jewelry Ang Branding At Packaging ni M — N Associates

Ang disenyo na Leman Jewelry Ang Branding At Packaging ni M — N Associates ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2020

Leman Jewelry Ang Branding At Packaging

ni M — N Associates

Kliyente: Leman Jewelry Vietnam

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Mga Kulay

Ang Disenyo

Tungkol sa Leman Jewelry Ang Branding At Packaging

Visual solution sa Leman Alahas bagong pagkakakilanlan ay isang kumpletong bagong sistema upang ilantad ang karangyaan, katangi-tanging pa sopistikado at minimal na pakiramdam. Ang bagong logo na inspirasyon ng proseso ng pagtatrabaho ni Leman, ang kanilang haute couture design service, sa pamamagitan ng paggawa ng lahat ng mga hugis ng brilyante na nakapalibot sa isang bituin-simbolo o simbolo ng sparkle, na lumilikha ng isang sopistikadong simbolo at din ang echoing ang nagniningning na epekto ng brilyante. Sumusunod, ang lahat ng mga materyales sa collateral ay ginawa na may mataas na kalidad na mga detalye upang i-highlight at pagyamanin ang pagiging marangya ng lahat ng mga bagong elemento ng visual na tatak.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Leman Jewelry Ang Branding At Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Leman Jewelry Ang Branding At Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Leman Jewelry Ang Branding At Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: When it comes to jewelry industry, Vietnam has been known for a reputation of gold craftsmanship, trading and ignoring retail experience. However, Leman Jewelry stands out as an independent haute couture design brand, which specializes in diamonds. For years, they have been not just shaping up diamond the trading market in Vietnam, but also unlocking a completely new behavior to high-class society by their unique and sophisticated diamond jewelry and trading rarest gemstones.
Mga Sukat at Packaging: 8cm x 8cm x 10cm, 11cm x 11cm x 10cm, 21.9cm x 5.4cm x 5cm, 22cm x 28cm x 10cm.
Mga Tag: leman jewelry, jewerly, visual identity, branding, blue, vietnam, saigon, diamond, gold, ho chi minh city
Teknolohiya sa Produksyon: Sculpted embossing special blue foil for logo, shiny metal pin to attach reversed shopping carrier straps. Italian made box packaging, silver hot stamping on texture blue paper. Nickel tag logo on premium velvet jewelry box with changeable inserts could be used for rings, earrings and necklace. Italian made plastic diamond security case with high-quality plastic box. High-quality ribbon with embossed hand writing slogan. Metal shiny lock for gifting. Lacquered deep blue box for jewelry collectors, handmade in Vietnam. Silk printed scarves inspired from logo mark.
Hamon sa Disenyo: The most challenging part was production, passing Vietnam import law and quality control, especially most of production was taking part outbound. The production was taking care very carefully to achieve what never happened before in Vietnam. For example, diamond security seal card for investment is one of the first branded one in Vietnam, high-quality like well-know GIA card, where others are still using heat pressed PP cover.
Pananaliksik: The whole creative process is a deep investigation and researching about all aspects of jewelry and gemstone market, internationally and locally. On personal touch, in order to input brand characters and signify Leman among others, the logo crafting process was a complete reflection of Leman design process for every custom creation. The logo was a Leman collection of all diamonds have been working on so far. Beside sophisticated logo mark, all other brand materials are designed based on minimalism to maintain sustainability for the brand as well as create an environment for their creation to shine.
Inspirasyon: Starting with the most fundamental ring setting shape, the shape which holds the diamonds and glorifies its beauty, the cross setting. We called it the Leman Star, as the sparkle indicates that jewelry brand symbolism, Leman Star is also seen in the center of the letter E in the logotype. Around the Star, there are various types of diamond shapes crafted one by one asymmetrically. The logo grid system based on the inner grid of the round diamond cut, the most common diamond shape.
Tagal ng Proyekto: Started April 2018 and officially launched 01 June 2019 in Saigon, Vietnam
Daloy ng Operasyon: Leman Jewelry first came to us with a requirement of packaging system developing and outstretching a better luxurious, unique & personal system. However, what the brand needs is a total refreshment, in order to meet up its high-standard brand spirit, including reconstructing branding system and solving packaging issue. Resulting a hit to jewelry market, level up Leman Jewelry to be the case study for new wave of business improvement, meeting international professionalism in retail experience. It makes customers more satisfied and expand their market wider locally and internationally.
Mga Patent: Copyrights belong to M — N Associates, 2019.
Mga Miyembro ng Koponan: Creative Director: Duy — N
Project Manager: M — Lan
Producer : Quan Nguyen
Assistant : Anh Nguyen & Ngan Huynh
Mga Credit ng Larawan: Photographer : Monkey Minh
Photography Assistant : Quyen Phan
Videography : Lam Huynh