Ang disenyo na 13 International Cultural Media Pagkakakilanlan ng Brand ni Creator Strategic Marketing Co., Ltd ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

BronseGrapika· 2020

13 International Cultural Media Pagkakakilanlan ng Brand

ni Creator Strategic Marketing Co., Ltd

Kliyente: CREATOR Strategic Marketing Co., Ltd

Nagwagi ng A' Design Award na Bronse sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa 13 International Cultural Media Pagkakakilanlan ng Brand

Ang 13 International Cultural Media ay isang brand identity na nilikha para sa isang multimedia production company na aktibo sa mga programang pantelebisyon, pelikula, kultural at malikhaing pag-unlad, at entertainment. Ang logo ay batay sa salitang Thirteen, na iginuhit gamit ang hand-painted na mga stroke na nagpapahayag ng sigla at tensyon. Idinagdag ang Arabic numeral na 13 bilang accent, na tumutukoy sa isang makabuluhang kwento mula sa pagkakatatag ng kumpanya. Itim at ginto ang mga pangunahing kulay, na pinili upang ipahiwatig ang kadalubhasaan at internasyonal na katangian. Sa mga sobre at stationery, ang logo ay pinuputol at pinalalaki upang bigyan-diin ang biswal na epekto.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang 13 International Cultural Media Pagkakakilanlan ng Brand ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang 13 International Cultural Media Pagkakakilanlan ng Brand ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang 13 International Cultural Media Pagkakakilanlan ng Brand ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Mga Sukat at Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Mga Tag: branding, identity, entertainment, multimedia, creative
Teknolohiya sa Produksyon: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Hamon sa Disenyo: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Pananaliksik: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspirasyon: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Tagal ng Proyekto: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Daloy ng Operasyon: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Mga Miyembro ng Koponan: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh