Ang disenyo na W Atlanta Midtown Disenyo ng Interior ng Hotel ni Virserius Studio ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Hospitality, Libangan, Paglalakbay at Turismo.
BakalHospitality· 2020
W Atlanta Midtown Disenyo ng Interior ng Hotel
Kliyente: Virserius Studio
Nagwagi ng A' Design Award na Bakal sa Kategoryang Hospitality
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Tungkol sa W Atlanta Midtown Disenyo ng Interior ng Hotel
Ang W Atlanta Midtown ay isang interior ng lobby at bar ng hotel sa Atlanta, Georgia, Estados Unidos. Ang disenyo ay batay sa ari-arian at lihim na hardin ng isang kathang-isip na karakter na nagngangalang Arthur, na nangongolekta ng sining at mga bagay sa panahon ng malawakang paglalakbay sa buong mundo. Sumasaklaw ang lobby at bar ng mga 929 metro kwadrado. Ang mga muwebles na gawang-pasadya, sahig, obra ng sining, at digital na pantakip sa dingding ay bumubuo ng isang sala at isang botanikal na hardin. Ang isang silid-aralan ay tumutukoy sa alamat na One Thousand and One Nights at kinabibilangan ng pintadong sining sa kisame. Ang mga hagdan-hagdang terrace na may upuang tulad ng amphitheater ay sumusuporta sa trabaho, pag-uusap, o pribadong pagtitipon.
Ang Pagkilala
Tungkol sa A' Design Award na Bakal
Ang W Atlanta Midtown Disenyo ng Interior ng Hotel ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang W Atlanta Midtown Disenyo ng Interior ng Hotel ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang W Atlanta Midtown Disenyo ng Interior ng Hotel ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Sa Likod ng Disenyo
Press Kit
Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.
- Mga Natatanging Katangian
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Mga Sukat at Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Mga Tag
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Teknolohiya sa Produksyon
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Hamon sa Disenyo
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Pananaliksik
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspirasyon
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Tagal ng Proyekto
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Daloy ng Operasyon
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Mga Miyembro ng Koponan
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Mga Credit ng Larawan
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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