Ang disenyo na WiseTribe Education Primary Function: Viswal na Pagkakakilanlan ni Somethink Brand ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2020

WiseTribe Education Primary Function: Viswal na Pagkakakilanlan

ni Somethink Brand

Kliyente: WiseTribe education

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

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Ang Disenyo

Tungkol sa WiseTribe Education Primary Function: Viswal na Pagkakakilanlan

Ang WiseTribe Education ay isang viswal na pagkakakilanlan na nilikha para sa isang organisasyong pang-edukasyon na naglilingkod sa mga batang mula sa kapanganakan hanggang labindalawang taong gulang. Ang pangalan ng brand na Chinese na weisi ay tunog na katulad ng salitang Ingles na wise, na nagdadala rin ng kahulugang pag-iisip. Ginagamit ng pagkakakilanlan ang mga matatapang na kombinasyon ng kulay at auxiliary graphics upang ipahayag ang kalayaan at imahinasyon. Ang mga mascot character, kabilang ang isang katutubong pigura, isang dinosaur, isang puno ng karunungan at isang planeta, ay tumutulong sa mga bata na maiugnay ang kanilang sarili sa brand. Inilalapat ang pagkakakilanlan sa mga poster, social media template, business card, envelope at badge.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang WiseTribe Education Primary Function: Viswal na Pagkakakilanlan ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang WiseTribe Education Primary Function: Viswal na Pagkakakilanlan ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang WiseTribe Education Primary Function: Viswal na Pagkakakilanlan ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Mga Sukat at Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Mga Tag: Brand, logo, Visual Identity, Education, child
Teknolohiya sa Produksyon: Templates for posters and social media, business cards, envelopes, badges.
Hamon sa Disenyo: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Pananaliksik: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspirasyon: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Tagal ng Proyekto: The project started in January 2018 in Guangzhou, China.
Daloy ng Operasyon: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Mga Miyembro ng Koponan: Astro Wong
Dorne Tsui
Jr Deng
Mga Credit ng Larawan: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.