Ang disenyo na Miltos Primary Function: Pagkakakilanlan ng Brand, Packaging ni Yuta Takahashi ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Grapika, Ilustrasyon at Biswal na Komunikasyon.

PilakGrapika· 2020

Miltos Primary Function: Pagkakakilanlan ng Brand, Packaging

ni Yuta Takahashi

Kliyente: Miltos

Nagwagi ng A' Design Award na Pilak sa Kategoryang Grapika

50,553

Na-verify na Nagwagi ng Parangal

I-verify ang Katayuan ng Parangal para sa #99373

Bisitahin ang Site Tingnan sa A' Design Award Press Release Badge ng Parangal

Mga Kulay

Ang Disenyo

Tungkol sa Miltos Primary Function: Pagkakakilanlan ng Brand, Packaging

Ang Miltos ay isang disenyo ng pagkakakilanlan ng brand at packaging para sa isang brand ng tsokolate. Pinalawak ng konsepto ang ideyang bean to bar tungo sa isang pamamaraang tree to bar na nagbibig-diin sa aroma ng cacao. Ang pakete ay gawa sa dark blue na pinong papel na may glitter processing, varnish na naglalarawan ng silk pattern at gold foil stamping. Bumubukas ang case tulad ng pabalat ng isang libro at may hawak na flavor chart card na nagpapaliwanag ng bawat lasa nang detalyado, gaya ng ginagawa sa alak. Ang assortment box ay nakabatay sa imahe ng isang aparador ng mga libro. Ang disenyo ay sumusuporta sa isang kalmadong karanasan sa brand para sa mga nasa hustong gulang.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Miltos Primary Function: Pagkakakilanlan ng Brand, Packaging ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Miltos Primary Function: Pagkakakilanlan ng Brand, Packaging ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Miltos Primary Function: Pagkakakilanlan ng Brand, Packaging ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Mga Sukat at Packaging: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Mga Tag: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Teknolohiya sa Produksyon: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Hamon sa Disenyo: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Pananaliksik: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspirasyon: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Tagal ng Proyekto: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Daloy ng Operasyon: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Mga Patent: Copyrights belong to Yuta Takahashi, 2020
Mga Miyembro ng Koponan: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Mga Credit ng Larawan: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020