Ebru Sile Goksel and Ipek Eris Ugurlu tarafından tasarlanan Potamya Ambalaj Tasarımı

Ebru Sile Goksel and Ipek Eris Ugurlu tarafından tasarlanan Potamya Ambalaj Tasarımı, Sürdürülebilir Ürünler, Projeler ve Yeşil Tasarım Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzSürdürülebilir Ürün· 2025

Potamya Ambalaj Tasarımı

tasarımcı: Ebru Sile Goksel and Ipek Eris Ugurlu

Müşteri: Studio Born

Sürdürülebilir Ürün Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

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Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Potamya Ambalaj Tasarımı Hakkında

Tarımın doğum yeri olan antik Mezopotamya kültüründen köken alan Potamya, tarihle derin bir bağ kurarken modern sürdürülebilirliği de kucaklamaktadır. Doğal, organik bir marka olarak, sürdürülebilir ve kullanıcı dostu yeniliklerle %100 glutensiz, vegan baklagil makarnaları sunmaktadır. Yeni ayrılabilir ölçüm sistemi, üst kapağı entegre, yeniden kullanılabilir bir ölçüm kabına dönüştürerek israfı azaltmaktadır. Potamya, mirası çağdaş bir yaklaşımla kusursuzca harmanlayarak pratik, yeniden kullanılabilir ve israfı azaltan bir ambalaj sağlamaktadır.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Potamya Ambalaj Tasarımı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Potamya Ambalaj Tasarımı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Potamya Ambalaj Tasarımı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Boyutlar ve Ambalaj: The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
Etiketler: Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
Üretim Teknolojisi: The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
Tasarım Zorluğu: The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
Araştırma: To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
İlham: Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
Proje Süresi: The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
İşleyiş Akışı: We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes. Potamya quickly gained attention, appealing to health-conscious and eco-friendly consumers.
Ekip Üyeleri: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer: Cansu Taskin
Görsel Kredileri: Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu
Graphic Designer & Illustator: Cansu Taskin