Anton Bukoros tarafından tasarlanan Powerbuilding Marka Kimliği

Anton Bukoros tarafından tasarlanan Powerbuilding Marka Kimliği, Grafik, İllüstrasyon ve Görsel İletişim Tasarımı Yarışma Kategorisinde son derece prestijli 2025 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzGrafik· 2025

Powerbuilding Marka Kimliği

tasarımcı: Anton Bukoros

Grafik Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

#170914 için Ödül Durumunu Doğrula

A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Powerbuilding Marka Kimliği Hakkında

PowerBuilding, bilim ve antrenmanı birleştiren New York merkezli bir fitness projesidir. Görsel sistem grafik öğeler üzerine inşa edilmiştir: daireler beslenmeyi, zikzaklar sağlığı ve düz çizgiler gücü temsil eder. Tasarım iki yazı tipini birleştirir: teknolojik bir sabit genişlikli font ve gücü temsil eden kalın bir grotesk. Renk paleti, kırmızıdan maviye geçiş üzerine kurulmuştur ve markanın ABD fitness endüstrisindeki yaygın çözümlerden sıyrılmasına yardımcı olur. Sonuç, dijital ve basılı medyada ölçeklenebilir, tutarlı bir görsel kimliktir.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Powerbuilding Marka Kimliği, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Powerbuilding Marka Kimliği, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Powerbuilding Marka Kimliği ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Etiketler: Identity, Logo, Sport, Brand Identity
Üretim Teknolojisi: Digital printing
Tasarım Zorluğu: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Araştırma: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
İlham: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Proje Süresi: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
İşleyiş Akışı: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Ekip Üyeleri: Anton Bukoros
Görsel Kredileri: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros