Somethink Brand tarafından tasarlanan Ccpuerh Tea Çay Ambalajı, Ambalaj Tasarımı Yarışma Kategorisinde son derece prestijli 2020 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzAmbalaj· 2020

Ccpuerh Tea Çay Ambalajı

tasarımcı: Somethink Brand

Müşteri: Ccpuerh

Ambalaj Kategorisinde A' Design Award Bronz Ödülü Kazananı

12,616

Doğrulanmış Ödül Kazananı

#92660 için Ödül Durumunu Doğrula

A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Ccpuerh Tea Çay Ambalajı Hakkında

Ccpuerh Tea, preslenmiş ve dökme çay çeşitleri için tasarlanmış bir ambalaj tasarımıdır. Kap; elektrolizle altın kaplanmış kapağı, bronz rengi deseni ve serigrafi baskılı yazılarıyla yuvarlak bir alüminyum kutudur. Kutunun çapı 80 mm, gövde yüksekliği 70 mm ve kapak yüksekliği 10 mm'dir. Yuvarlak, prizmatik ve üçgen olmak üzere basılı üç form; küçük yuvarlak çayı, küçük kare çayı ve dökme çayı simgeler. Farklı kutu renkleri çayın farklı olgunlaşma aşamalarına işaret eder; böylece alıcılar her ürünü hızla ayırt edebilir. Tasarım, geleneksel çaya yalın ve modern bir görünüm kazandırır.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Ccpuerh Tea Çay Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Ccpuerh Tea Çay Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Ccpuerh Tea Çay Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Boyutlar ve Ambalaj: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Etiketler: Packaging, tea, color, fashion, youth
Üretim Teknolojisi: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Tasarım Zorluğu: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Araştırma: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
İlham: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Proje Süresi: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
İşleyiş Akışı: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Ekip Üyeleri: Astro Wong
Dorne Tsui
Jr Deng
KC To
Görsel Kredileri: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.