Hong Kong Trade Development Council авторлыгында Future Tribes Чара Мәйданы Дизайны

Hong Kong Trade Development Council авторлыгындагы Future Tribes Чара Мәйданы Дизайны — Чара һәм Вакыйга Дизайны ярыш категориясендә бик абруйлы 2021 A' Design Award Бронза бүләге лауреаты.

БронзаЧара· 2021

Future Tribes Чара Мәйданы Дизайны

автор: Hong Kong Trade Development Council

Заказчы: Hong Kong Trade Development Council

Чара категориясендә A' Design Award Бронза бүләге лауреаты

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Төсләр

Дизайн

Future Tribes Чара Мәйданы Дизайны турында

"Future Tribes" ("Киләчәк Кабиләләре") — Гонконгта үткәрелгән, 9000 квадрат метр мәйданда 240 бренд тәкъдим ителгән дүрт көнлек модалар шоуы Centrestage өчен эшләнгән чара мәйданы дизайны. Дизайн керү фойесын, үзәк күргәзмә мәйданчыгын һәм подиум өлешен үз эченә ала. Визуаль тел традицион мәдәни символларны, мәсәлән, руналарны, иероглифларны һәм татуировкаларны, яңа технологияләр белән берләштерә. Голографик җилпәзә экраннар, LED экраннар һәм хәрәкәтләнүче өчпочмаклы яктыртулар кулланылган. Барлык элементлар да мәйданнан читтә алдан әзерләнеп, урынында өч көн эчендә җыелган.

Таныш

A' Design Award Бронза бүләге турында

Future Tribes Чара Мәйданы Дизайны – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Future Tribes Чара Мәйданы Дизайны югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Future Tribes Чара Мәйданы Дизайны ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
Үлчәмнәр һәм упаковка: The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
Тегләр: Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
Җитештерү технологиясе: Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
Дизайн бирелмәсе: The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
Тикшеренү: The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
Илһам: The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
Проект озынлыгы: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Эш процессы: The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
Патентлар: Copyrights belong to Hong Kong Trade Development Council, 2019
Команда әгъзалары: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng
Рәсем авторлары: Hong Kong Trade Development Council