O and O Studio Ltd авторлыгында Atelier Intimo Flagship Ваклап Сату Кибете

O and O Studio Ltd авторлыгындагы Atelier Intimo Flagship Ваклап Сату Кибете — Интерьер Мәйданы һәм Күргәзмә Дизайны ярыш категориясендә бик абруйлы 2021 A' Design Award Көмеш бүләге лауреаты.

КөмешИнтерьер· 2021

Atelier Intimo Flagship Ваклап Сату Кибете

автор: O and O Studio Ltd

Заказчы: O&O Studio

Интерьер категориясендә A' Design Award Көмеш бүләге лауреаты

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Сайтка керү A' Design Award'та карау Матбугат релизы Бүләк бейджигы

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Дизайн

Atelier Intimo Flagship Ваклап Сату Кибете турында

2020-нче елда безнең дөнья моңарчы күрелмәгән вирус белән зарарланды. Atelier Intimo O һәм O студиясе тарафыннан эшләнгән беренче флагман, Кешегә яңа өмет бирә торган табигатьнең дәвалау көчен интеграцияләүне күздә тота. Драматик киңлек эшләнгән вакытта, килүчеләргә шундый вакыт һәм космоста күз алдына китерү һәм фантазия үткәрү мөмкинлеге бирә, брендның чын характеристикаларын тулысынча күрсәтү өчен сәнгать корылмалары сериясе дә ясала. Флагман гади ваклап сату мәйданы түгел, ул Atelier Intimo башкару этабы.

Таныш

A' Design Award Көмеш бүләге турында

Atelier Intimo Flagship Ваклап Сату Кибете – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Atelier Intimo Flagship Ваклап Сату Кибете искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Atelier Intimo Flagship Ваклап Сату Кибете – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Үлчәмнәр һәм упаковка: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Тегләр: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Җитештерү технологиясе: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Дизайн бирелмәсе: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Тикшеренү: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Илһам: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Проект озынлыгы: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Эш процессы: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Команда әгъзалары: Suzanne Li
Eric Chan
Katt Chung Yap
Рәсем авторлары: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo