PBB Creative Agency авторлыгындагы FHG Brand Primary Function: Корпоратив идентика — Графика, Иллюстрация һәм Визуаль Коммуникация Дизайны ярыш категориясендә бик абруйлы 2021 A' Design Award Көмеш бүләге лауреаты.

КөмешГрафика· 2021

FHG Brand Primary Function: Корпоратив идентика

автор: PBB Creative Agency

Заказчы: PBB Creative

Графика категориясендә A' Design Award Көмеш бүләге лауреаты

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Дизайн

FHG Brand Primary Function: Корпоратив идентика турында

FHG Brand — каты хәлдәге электрохромик пыяла җитештерүчесе өчен эшләнгән корпоратив идентика. Логотип пыяла формаларының дүрт катламыннан тора, алар кушылып, компаниянең оригиналь исеменнән алынган FH хәрефләрен барлыкка китерә. Пыяла кисәкләренең үтә күренмәлеге, формалары һәм катламнары продукцияләрнең үзлекләрен чагылдыра. Яссы һәм заманча билге тамашачыларда өч үлчәмле тәэсир калдыра. Идентика шулай ук һәр юнәлештә якынча өч метр булган эчке интерьер урнаштырмасы итеп тә төзелде, ул логотип белән пыяла продукцияләрне бергә тәкъдим итә.

Таныш

A' Design Award Көмеш бүләге турында

FHG Brand Primary Function: Корпоратив идентика – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. FHG Brand Primary Function: Корпоратив идентика искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. FHG Brand Primary Function: Корпоратив идентика – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: FH Group is the third largest all-base solid-state electrochromic glass manufacturer in the world. PBB designed a corporate identity using a combination of four layers of glass to form an FH. FH comes from the company’s original name Fan Hua, which in Chinese means Glorious City. While being a modern flat logo, it incorporates the initials FH into the design in a creative, simple and clear fashion. The colors were also carefully chosen to visually present company’s vision and culture.
Үлчәмнәр һәм упаковка: The logo and visual identity were adapted into real-life interior design installation of over 3m x 3m x 3m, presenting the visitors with a 3D representing of the logo. In addition to displaying the logo and brand strength, it is also a display of FH products.
Тегләр: Rebrand, Logo, Innovation, Graphic Design, Visual Identity, Interior Design
Җитештерү технологиясе: The corporate identity design was adapted into an interior design artwork, combining PBB's modern graphic design methodologies and FH Group cutting-edge solid-state electrochromic glass production technologies. This unique combinaison of creativity and technology delivers a glass architecture experience that transports visitors into a vibrant and colorful environment. This realization really shows the potential of a dedicated collaboration between client and agency.
Дизайн бирелмәсе: PBB wanted to represent FHG' products variety and communicate it into a simple artwork viewers could easily recognize and understand. As glass manufacturing is a traditional industry, the key challenge was to convince client to adopt a bolder design direction. Through several discussions, the client recognized the potential of the project and was brave enough to transcend the industry conservative culture.
Тикшеренү: Through qualitative research and interviews with the client's sales people and top industry global clients, PBB discovered that the perception of global towards FHG and the Chinese glass manufacture industry was that it could deliver quality and low price product, but they were not recognized as global innovators. Therefore, the corporate identity used that insight to push a bold, innovative and modern design that would transcend the imagination of global clients and support B2B sales.
Илһам: The key inspiration of this project comes from glass, the core product line of FH Group. The transparency, shapes and layers of glass pieces that form the logo reflect their product properties and functionality, but also depict the company’s vision to generate new technology and design new products. The logo offers a three dimension experience to the viewers, which hints a message that FH Group is evolving from a traditional industrial manufacturer into an innovative global company.
Проект озынлыгы: This collaboration lasted from April 2020 to March 2021. PBB received the initial client brief in April 2020 from the client which in located in Nantong, China. The Research and Analysis phase then started and was completed by July 2020. The Logo and Visual Identity were designed from August to October, 2020. The Application and Interior Design phase lasted between November, 2020 and March 2021. The locations production locations were Beijing and Nantong, in China.
Эш процессы: The first step of the workflow involve interaction between client and agency to fully understand the client's product line and the company vision. The second step was an industry analysis and creative research to bring technical concepts and creative direction together. The third step was the development of a creative direction, logo design and visual identity. The fourth step was to bring the visual identity to life through a collaboration with interior designers. The final steps was the implementation of the visual identity in the client's production facility and communication materials.
Патентлар: Trademark in registration process
Команда әгъзалары: Agency: PBB Creative
Client: FHG

Team Members:
Julien Ranjard, Creative Direction
Joseph Chieng, Interior and Architecture Design
Katherine Yao, Law and IP Rights
Wei Wang, Art Direction
Liang Chen, Graphic Design
Shizi Han, Graphic Design
Lola Mechineau, Graphic Design
Zhanhong Huang, Graphic Design
Xizi Lisu, Account Management
Karen Gao, Project Management
Fan Tu, Research
Рәсем авторлары: All images and designs were created by PBB Creative