Ivie China авторлыгында The Pompadour Хушбуй Төргәге

Ivie China авторлыгындагы The Pompadour Хушбуй Төргәге — Упаковка Дизайны ярыш категориясендә бик абруйлы 2022 A' Design Award Алтын бүләге лауреаты.

АлтынУпаковка· 2022

The Pompadour Хушбуй Төргәге

автор: Ivie China

Заказчы: Ivie

Упаковка категориясендә A' Design Award Алтын бүләге лауреаты

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Төсләр

Дизайн

The Pompadour Хушбуй Төргәге турында

Pompadour — классик инглиз чәчтарашханәсеннән илһам алып ясалган хушбуй төргәге дизайны. Тышкы тартма чәчтарашханә идәннәреннән алынган шакмаклы бизәкне куллана, ә күн тартма чәчтараш креслосына утыруны хәтерләткән рәвештә ачыла. Флакон — вертикаль сырлы үтә күренмәле пыяла цилиндр, һәм флакон борып ачылганда кызыл, ак һәм зәңгәр төстәге спираль әйләнә. Serif шрифты белән басылган кәгазь бите продукт турындагы мәгълүматны иске гәзит стилендә тәкъдим итә. Флакон эчендә яңадан тутырыла торган капсула урнашкан, ә тышкы төргәк икенчел эшкәртүгә яраклы материаллардан ясалган.

Таныш

A' Design Award Алтын бүләге турында

The Pompadour Хушбуй Төргәге – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. The Pompadour Хушбуй Төргәге чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. The Pompadour Хушбуй Төргәге көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Үлчәмнәр һәм упаковка: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Тегләр: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Җитештерү технологиясе: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Дизайн бирелмәсе: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Тикшеренү: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
Илһам: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Проект озынлыгы: The project started in September 2020 in Shanghai, China and Finished in October 2021.
Эш процессы: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Патентлар: N/A
Команда әгъзалары: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Рәсем авторлары: All photo credits to Ivie China