Huiqiong Yang авторлыгында Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк

Huiqiong Yang авторлыгындагы Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк — Упаковка Дизайны ярыш категориясендә бик абруйлы 2022 A' Design Award Көмеш бүләге лауреаты.

КөмешУпаковка· 2022

Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк

автор: Huiqiong Yang

Заказчы: Xinchang County Government

Упаковка категориясендә A' Design Award Көмеш бүләге лауреаты

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A' Design Award'та карау Матбугат релизы Бүләк бейджигы

Төсләр

Дизайн

Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк турында

Тяньму Юньу чәе — Синьчанда сәяхәт сувениры буларак сатыла торган чәйне төрәр өчен эшләнгән бүләк тартмасы. Тышкы тартма тау формасында һәм ике катлы тартып чыгарыла торган төзелешне куллана. Тартма ачылганда, эчке банка күтәрелә, күрсәтү өчен таулар, җир һәм болытлар күренешен барлыкка китерә. Төп визуаль ясалма урындагы Җиһан Ханбикәсе Мәҗлесе мәдәниятенә нигезләнгән һәм традицион элементларны заманча стиль белән берләштерә. Бүләк тартмасы 300 × 200 × 180 миллиметр, банка 90 × 90 × 90 миллиметр зурлыгында.

Таныш

A' Design Award Көмеш бүләге турында

Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Tianmu Yunwu Tea Primary Function: Чәй өчен төргәк – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Үлчәмнәр һәм упаковка: Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm
Тегләр: packaging, vision, creativity, structure, oriental aesthetics
Җитештерү технологиясе: The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Дизайн бирелмәсе: The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Тикшеренү: Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Илһам: Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Проект озынлыгы: The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Эш процессы: The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Команда әгъзалары: Huiqiong Yang
Xu Liu
Jin Gao.
Рәсем авторлары: Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.