Fourdigit Vietnam Co., Ltd. авторлыгында Tokyu Garden City Visual Identity, Website

Fourdigit Vietnam Co., Ltd. авторлыгындагы Tokyu Garden City Visual Identity, Website — Веб-сайт һәм Веб-дизайн ярыш категориясендә бик абруйлы 2022 A' Design Award Көмеш бүләге лауреаты.

КөмешВеб· 2022

Tokyu Garden City Visual Identity, Website

автор: Fourdigit Vietnam Co., Ltd.

Заказчы: Becamex Tokyu Co., Ltd

Веб категориясендә A' Design Award Көмеш бүләге лауреаты

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Сайтка керү A' Design Award'та карау Матбугат релизы Бүләк бейджигы

Төсләр

Дизайн

Tokyu Garden City Visual Identity, Website турында

Tokyu Garden City — Вьетнамдагы Бинь Зыонг New City шәһәрендәге шәһәр төзелеше проектының визуаль идентификациясе һәм веб-сайты. Дизайн шәһәрнең "Һәрвакыт яңа" (Always New) темасына нигезләнгән. Нечкә сызыклар яңалыкны, калын сызыклар үсешне чагылдыра, японлыларны һәм вьетнамлыларны бер дизайнда бәйли. Веб-сайт шәһәр турында төп мәгълүматны һәм язмаларны вьетнам, инглиз һәм япон телләрендә тәкъдим итә. Сайт React һәм headless контент идарә итү системасы ярдәмендә төзелгән, шуңа күрә яңарту гади булып кала. Анимация һәм ныгытылган менюлар кулланучыларны теләсә кайсы биттән юнәлтеп бара.

Таныш

A' Design Award Көмеш бүләге турында

Tokyu Garden City Visual Identity, Website – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Tokyu Garden City Visual Identity, Website искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Tokyu Garden City Visual Identity, Website – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Үлчәмнәр һәм упаковка: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Тегләр: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Җитештерү технологиясе: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Дизайн бирелмәсе: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Тикшеренү: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
Илһам: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Проект озынлыгы: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
Эш процессы: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Команда әгъзалары: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung