Tiago Russo and Katia Martins авторлыгында The Donn Бер Мальт Ирис Виски

Tiago Russo and Katia Martins авторлыгындагы The Donn Бер Мальт Ирис Виски — Упаковка Дизайны ярыш категориясендә бик абруйлы 2023 A' Design Award Алтын бүләге лауреаты.

АлтынУпаковка· 2023

The Donn Бер Мальт Ирис Виски

автор: Tiago Russo and Katia Martins

Заказчы: The Craft Irish Whiskey Co.

Упаковка категориясендә A' Design Award Алтын бүләге лауреаты

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Төсләр

Дизайн

The Donn Бер Мальт Ирис Виски турында

Дон Craft Ирландия Виски Ко диапазонының иң кечесе символы; CIWC үстергән теге яки бу продукт тирәсендә брендның төп кыйммәтләренә капка. Аксессуарлар сакланмаган, детальләр бик кечкенә. Бозучы, аңлатма шешәсе дизайныннан алып, империв карау тартмасына кадәр, кулланучы бер компонентны чыннан да камил виски тәҗрибәсе белән тәэмин итә ала. Пыяла, пипетка һәм ташлар, барысы да сандыкның арткы ягына сакланган, аксессуарларның куркынычсыз дисплейын ясыйлар, күн детальләренең йомшак кагылуы белән тулыландырылган.

Таныш

A' Design Award Алтын бүләге турында

The Donn Бер Мальт Ирис Виски – A' Design Award Алтын бүләге җиңүчесе, бу гаять абруйлы танып белү, ул беренче класслы, тансык һәм күренекле дизайннарга бирелә. Алтын җиңүчеләре – үз дизайнерларының талантын, зирәклеген һәм осталыгын чагылдыручы бик яңа, киң карашлы һәм ялтырап торучы иҗат җимешләре. The Donn Бер Мальт Ирис Виски чагыштыргысыз кыйммәт китерүче бик мактаулы, тенденция билгеләүче һәм монументаль уйлап табу булыр дип көтелә. A' Design Award Алтын бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен зур файда белән киңәйтүче искиткеч һәм хөрмәтле проект. The Donn Бер Мальт Ирис Виски көчле теләк хисләрен тудыра, дәрт уята, иҗатны рухландыра һәм безне кызыксындыра.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Үлчәмнәр һәм упаковка: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Тегләр: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Җитештерү технологиясе: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Дизайн бирелмәсе: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Тикшеренү: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Илһам: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Проект озынлыгы: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Эш процессы: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Команда әгъзалары: Tiago Russo
Katia Martins
Jose Augusto
Рәсем авторлары: The Craft Irish Whiskey Co.