Nick Pitscheider and Sharon Hassan авторлыгында Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су

Nick Pitscheider and Sharon Hassan авторлыгындагы Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су — Упаковка Дизайны ярыш категориясендә бик абруйлы 2019 A' Design Award Көмеш бүләге лауреаты.

КөмешУпаковка· 2019

Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су

автор: Nick Pitscheider and Sharon Hassan

Заказчы: Nick Pitscheider

Упаковка категориясендә A' Design Award Көмеш бүләге лауреаты

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Төсләр

Дизайн

Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су турында

Cedea су дизайны Ладин Доломитлары һәм Энросадираның табигый яктылык феномены турындагы легендалар белән рухландырылган. Аларның уникаль минералы аркасында, Доломитлар кызыл төскә керәләр, кояш чыкканда һәм кояш баегач, бу күренешкә тылсымлы шартлар бирәләр. "Легендар тылсымлы Розалар бакчасына охшап", Cedea пакеты бу мизгелне кулга алырга омтыла. Нәтиҗә - пыяла шешә, су ялтырый һәм гаҗәпләндерә. Шешә төсләре минераль роза кызыл һәм күк зәңгәрлегендә юылган Доломитларның махсус ялтыравыкына охшаш.

Таныш

A' Design Award Көмеш бүләге турында

Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су – A' Design Award Көмеш бүләге җиңүчесе, бу гадәттән тыш абруйлы танып белү, ул югары класслы, чибәр һәм тәэсирле дизайннарга бирелә. Көмеш җиңүчеләре – үз дизайнерларының искиткеч белемен, талантын һәм үткенлеген күрсәтүче бик ялтыравыклы һәм иҗади эшләр. Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су искиткеч, үрнәк булырлык, игътибарга лаеклы профессиональ һәм тирән яңалыклы әсәр булыр дип көтелә. A' Design Award Көмеш бүләге җиңүче бу дизайн – сәнгать, фән, дизайн һәм технология чикләрен алга җигүче файдалы, югары бәяләнгән уйлап табу. Cedea - Dolomites' Luxury Mineral Water Пыяла Шешә Минераль Су – күпләрнең көнләшкән, теләкләрне уятучы, уңай хисләр китерүче һәм хәйранлык һәм гаҗәпләнү тудыручы иҗат җимеше.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The Cedea bottle, tall and smooth, is only made in first-class quality glass. Its thick coloured bottom (sculpted with the Cedea rose symbol) generates a unique colour glare effect spreading through the water, highlighted by the twisting vertical lines that give the bottle a delicate spiral asymmetric shape, resembling the natural shape of Cedea, the Goddess of Water and Life.
Үлчәмнәр һәм упаковка: Cedea water comes in two qualities, Still and Sparkling, and in two sizes.
Still Cedea water bottle is coloured in pinky red.
Sparkling Cedea water is coloured in turquoise.
The primary bottle is size 750ml. Height: 320 mm - Diameter: 83,7 mm
The half size bottle is 375ml. Height: 254 mm - Diameter: 69,8 mm
Тегләр: cedea, enrosadira, dolomites, luxury, lifestyle, premium mineral water, design
Җитештерү технологиясе: Cedea is only in first-quality white glass. The bottom, colour varnished, is unusually thick to allow the embedding of the Cedea rose symbol. Such thickness emphasizes also the "lens effect" that makes the symbol very visible in its carvings. The bottle is taller than usual: elegant and smooth. The shape presents three vertical engraved twisting lines. They make the bottle always delicately asymmetric, giving it a natural and unique silhouette. Such shape is difficult to achieve: In Italy only one glass maker was able to make it. The cap is in sleek aluminum delicately marked.
Дизайн бирелмәсе: The packaging for Cedea needed to be special. Unique, exclusive, but also elegant, smooth and memorable. The search for the wow effect led to using the water inside the bottle to be part of the packaging surprising look. The prototyping and experimentation of this was quite complex, as understanding the reaction of water to reflections and refraction is not an easy task. Then, we had to make it. It's a bottle expensive to make. Born to be different from the usual standards, the following challenge was to make all the elements come together to form the final bottle in a feasible way costwise.
Тикшеренү: Initial research made clear the interest for high-end mineral waters on the international market. Five different designs were explored as drafts, to gather feedback from potential investors. The chosen, final design was developed to the end to be the Cedea packaging bottle. The key was to create a bottle that could carry successfully the values of the Dolomites: beauty, poetry, nature, purity, lifestyle. The Cedea bottle embeds the Dolomites Enrosadira legend, recreating its colour flaring inside the water itself, to be a unique and surprising water on the table of 5-stars customers.
Илһам: Cedea was the Goddess of Water and Life by the traditional legends of the Ladin people, that inhabited the Dolomite mountains for over fifteen centuries. She is now the only mineral water from the heart of the Dolomites. It takes inspiration from their colourful phenomenon called Enrosadira, also linked to the Garden of Roses legend, that originated the rose flower brandmark as well. The Cedea bottles are meant to resemble the special glow of the Dolomites bathed in the Enrosadira rose red and the blue of the sky, creating a surprising colourful effect that makes the water glare and shine vibrantly.
Проект озынлыгы: The first drafts of Cedea bottle were made in 2012 - 2013.
After the consolidation of the company, the development of the bottle was brought to final product during 2017. In 2018 the Cedea website was online. Initially as teaser, finally unveiling the product in spring 2018.
Эш процессы: Handling the Cedea water bottle, its look changes as the reflections and refraction of the colour from the bottom spreads into the water in a very dynamic and vibrant way. Because of its twisting lines, the bottle shape is never symmetrical, achieving a smooth and more natural look.
Патентлар: The brand name Cedea is registered at UIBM - EUIPO - file n. 2013902212604 - ID 4721032 - Copyrights belong to Lizio Rizzi - Cedea CEO)
The brand mark Cedea is registered EUTM at EUIPO - file n. 016432502 - ID 816032
The brand mark Cedea is registered at WIPO - file n. 1369648 - ID 1048586
The Cedea Bottle design is registered RCD at EUIPO - WIPO - Des.n. 003932219-0001- ID 816032 (Designers: Nick Pitscheider, Sharon Hassan)
All Copyrights belong to Cedea Srls.
All the design was made by Nick Pitscheider - Nick Pitscheider/Sharon Hassan. All the design is internationally registered by Cedea.
The person responsible for all the Cedea design is Nick Pitscheider - Cedea Brand Manager.
Команда әгъзалары: Nick Pitscheider
Sharon Hassan
Рәсем авторлары: All images are by Mattia Rizzi - Cedea Official Photographer.
(Including all the product shots and all the natural landscapes).