Hong Kong Trade Development Council авторлыгында Capsules of Wonder Кереш юлак

Hong Kong Trade Development Council авторлыгындагы Capsules of Wonder Кереш юлак — Чара һәм Вакыйга Дизайны ярыш категориясендә бик абруйлы 2020 A' Design Award Бронза бүләге лауреаты.

БронзаЧара· 2020

Capsules of Wonder Кереш юлак

автор: Hong Kong Trade Development Council

Заказчы: Hong Kong Trade Development Council

Чара категориясендә A' Design Award Бронза бүләге лауреаты

24,455

Расланган бүләк лауреаты

#90049 бүләк статусын тикшерү

Сайтка керү A' Design Award'та карау Матбугат релизы Бүләк бейджигы

Төсләр

Дизайн

Capsules of Wonder Кереш юлак турында

Capsules of Wonder — Һонконгда сәгать ярминкәсе залы өчен эшләнгән кереш юлак. 1800 квадрат метр мәйданлы бу арема кунакларны 140 халыкара сәгать бренды белән танышыр алдыннан каршы ала. LED экранлы алтыпочмаклы капка озынлыгы 45 метр, биеклеге 6 метр булган юлакка алып керә. Ачык бүлмәдә продукция парадлары, семинарлар һәм кабул итүләр өчен сәхнә урнашкан. Дүрт алтыпочмаклы портал Arctic Retreat, Aqua Pod, Botanic Lab һәм Time Observatory дип аталган тематик зоналарга ачыла. Стеналар кузәтелгән винил басмалар белән капланган, кабат кулланыла торган алюминий системалардан корылган.

Таныш

A' Design Award Бронза бүләге турында

Capsules of Wonder Кереш юлак – A' Design Award Бронза бүләге җиңүчесе, бу иҗат, зирәклек һәм үткенлек белән аерылып торган күренекле дизайннарга бирелә торган бик абруйлы танып белү. Бронза җиңүчеләре – үз дизайнерларының киң тәҗрибәсен, фантазиясен һәм тапкырлыгын раслаучы бик остаз һәм искиткеч иҗади артефактлар. Capsules of Wonder Кереш юлак югары бәяләнгән, соклана торган һәм яратыла торган, игътибарга лаеклы профессиональ һәм яңа әйбер булыр дип көтелә. A' Design Award Бронза бүләге җиңүче бу дизайн сәнгатьтә, фәндә, дизайнда һәм технологиядә иң яхшы практиканы үз эченә ала һәм детальләргә игътибарлылыгы белән искиткеч. Capsules of Wonder Кереш юлак ихтыяҗларны искиткеч канәгатьләндерә, теләкләргә кагыла, хисләрне сокландыра һәм кызыксынуны җәлеп итә.

Дизайн артында

Матбугат комплекты

Дизайнер тәкъдим иткән кредитлар, команда әгъзалары һәм техник детальләр.

Уникаль үзенчәлекләр: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Үлчәмнәр һәм упаковка: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Тегләр: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Җитештерү технологиясе: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Дизайн бирелмәсе: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Тикшеренү: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Илһам: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Проект озынлыгы: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Эш процессы: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.