Xiaolu Zhang نىڭ Beijing Winter Olympics Flagship Store Asasiy Wezipisi: Tijaret Ichki Bezek Layihileshtürüsh ئەسىرى ئىچكى بوشلۇق ۋە كۆرگەزمە لايىھەلەش مۇسابىقە تۈرىدە ناھايىتى ئابرويلۇق 2021 A' Design Award كۈمۈش مۇكاپاتى نىڭ يۇقىرى قەدىرلىك غالىبى.
كۈمۈشئىچكى بېزەك· 2021
Beijing Winter Olympics Flagship Store Asasiy Wezipisi: Tijaret Ichki Bezek Layihileshtürüsh
لايىھەلىگۈچىسى Xiaolu Zhang
ئىچكى بېزەك تۈرىدىكى A' Design Award كۈمۈش مۇكاپاتى غالىبى
دەلىللەنگەن مۇكاپات غالىبى
#124172 نومۇرلۇق مۇكاپات ھالىتىنى دەلىللەشلايىھە
Beijing Winter Olympics Flagship Store Asasiy Wezipisi: Tijaret Ichki Bezek Layihileshtürüsh ھەققىدە
Béyjing Qish Olimpiadisi Bayraqdar Doxini 2022-yilliq Qish Olimpiye Oyunlirining tunji dunyawi bayraqdar doxini üchün yaritilghan tijaret ichki bezek layihileshtürülüshidur. Béyjingdiki 800 kwadrat métirliq bu boshluq chékini mehsulat ottura chiqirish we ammiwi uchur üchün ishlitilidighan médiya élan qilish rayoni bilen birleshtüridu. Kirish éghizidiki ornitilma sen'iti körüsh tonush qabiliyitini ashuridu. Söz mimberi we uninggha munasiwetlik shekiller aq güldür akrildin üch santimétir qélinliqta parchilargha késilip, burjekliri sillanghan halda yasalghan. Akrilning arqisigha ornitilghan reng özgertküchi charaqlar hökümran boluwalidighan muz we qar mühitini shekillendüridu.
ئېتىراپ
A' Design Award كۈمۈش مۇكاپاتى ھەققىدە
Beijing Winter Olympics Flagship Store Asasiy Wezipisi: Tijaret Ichki Bezek Layihileshtürüsh A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Beijing Winter Olympics Flagship Store Asasiy Wezipisi: Tijaret Ichki Bezek Layihileshtürüsh ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Beijing Winter Olympics Flagship Store Asasiy Wezipisi: Tijaret Ichki Bezek Layihileshtürüsh كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
لايىھەنىڭ ئارقا يۈزى
ئاخبارات توپلىمى
لايىھەلىگۈچى تەمىنلىگەن ئىناۋەتلەر، گۇرۇپپا ئەزالىرى ۋە تېخنىكىلىق تەپسىلاتلار.
- ئۆزگىچە ئالاھىدىلىكلەر
- This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
- ئۆلچەم ۋە ئورالما
- 800 square meters
- خەتكۈچلەر
- Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
- ئىشلەپچىقىرىش تېخنىكىسى
- The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
- لايىھە قىيىنچىلىقى
- The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
- تەتقىقات
- As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
- ئىلھام
- The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
- تۈر داۋاملىشىش ۋاقتى
- The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
- مەشغۇلات جەريانى
- In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
- گۇرۇپپا ئەزالىرى
- Zhangxiaolu
Huangzhihong
ھامىيلىك
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