Wen Liu and Jiayi Sun نىڭ Happy Ginger Ale Asasiy Wezipisi: Ichimlik Qaplima Dizayni ئەسىرى ئورالما لايىھەلەش مۇسابىقە تۈرىدە ناھايىتى ئابرويلۇق 2020 A' Design Award كۈمۈش مۇكاپاتى نىڭ يۇقىرى قەدىرلىك غالىبى.
كۈمۈشئورالما· 2020
Happy Ginger Ale Asasiy Wezipisi: Ichimlik Qaplima Dizayni
لايىھەلىگۈچىسى Wen Liu and Jiayi Sun
خېرىدار: Shenzhen Oracle Creative Design Co., Ltd
ئورالما تۈرىدىكى A' Design Award كۈمۈش مۇكاپاتى غالىبى
دەلىللەنگەن مۇكاپات غالىبى
#88703 نومۇرلۇق مۇكاپات ھالىتىنى دەلىللەشلايىھە
Happy Ginger Ale Asasiy Wezipisi: Ichimlik Qaplima Dizayni ھەققىدە
Happy Ginger Ale bolsa aluminiy bankilarda sétilidighan zenjiwil ichimliki üchün ishlen'gen qaplima dizaynidur. Herbir bankining uzunluqi 115 millimétir, kengliki 66 millimétir we égizliki 66 millimétir. Asasiy körünüsh Ginger Man, Ginger Lady, Ginger Grandma we Ginger Kid dep atalghan tört obrazning qolda sizilghan resimidur. Bu tört obraz erler, ayallar, yashan'ghanlar we balilarni bildüridu. Herbir obraz bir banki tutup, razimen bolghan ipadini namayan qilidu. Addiy we janliq uslub his-tuyghu baghlinishi qurushni we istémalchilarni zenjiwil temini tétip béqishqa chaqirishni meqset qilidu.
ئېتىراپ
A' Design Award كۈمۈش مۇكاپاتى ھەققىدە
Happy Ginger Ale Asasiy Wezipisi: Ichimlik Qaplima Dizayni A' Design Award كۈمۈش مۇكاپاتىنىڭ غالىبى، بۇ گۈزەل، ئۇلۇغۋار ۋە تەسىرلىك ئەڭ يۇقىرى دەرىجىلىك لايىھىلەرگە بېرىلىدىغان ئالاھىدە ئابرويلۇق ئېتىراپتۇر. كۈمۈش غالىبلىرى لايىھىلىگۈچىلىرىنىڭ ئالاھىدە ماھارىتى، ئىستېدادى ۋە ئۆتكۈرلۈكىنى كۆرسىتىدىغان ناھايىتى پارلاق ۋە ئىنتايىن ئىجادىي ئەسەرلەردۇر. Happy Ginger Ale Asasiy Wezipisi: Ichimlik Qaplima Dizayni ئاجايىپ، ئۈلگىلىك، ئالاھىدە كەسپىي ۋە چوڭقۇر يېڭىلىقچان ئەسەر بولۇشى ئۈمىد قىلىنىدۇ. A' Design Award كۈمۈش مۇكاپاتىنى يەڭگەن بۇ لايىھە سەنئەت، ئىلىم-پەن، لايىھە ۋە تېخنىكىنىڭ چېگرالىرىنى كېڭەيتىدىغان ناھايىتى دىققەتكە سازاۋەر، ھەيرانلىق بىلەن كۆرۈلىدىغان ئىختىرا. Happy Ginger Ale Asasiy Wezipisi: Ichimlik Qaplima Dizayni كۆپچىلىك ھەۋەس قىلىدىغان، ئارزۇ-ئىستەكلەرنى قوزغايدىغان، ئىجابىي ھېسسىياتلارنى ئېلىپ كېلىدىغان ھەمدە ھەيرانلىق ۋە قايىللىق پەيدا قىلىدىغان ئىجادىيەت.
لايىھەنىڭ ئارقا يۈزى
ئاخبارات توپلىمى
لايىھەلىگۈچى تەمىنلىگەن ئىناۋەتلەر، گۇرۇپپا ئەزالىرى ۋە تېخنىكىلىق تەپسىلاتلار.
- ئۆزگىچە ئالاھىدىلىكلەر
- The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
- ئۆلچەم ۋە ئورالما
- The packaging size is 115mm in length, 66mm in width and 66mm in height.
- خەتكۈچلەر
- Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
- ئىشلەپچىقىرىش تېخنىكىسى
- The design material is made of aluminum can.
- لايىھە قىيىنچىلىقى
- In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
- تەتقىقات
- Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
- ئىلھام
- The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
- تۈر داۋاملىشىش ۋاقتى
- The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
- مەشغۇلات جەريانى
- The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
- گۇرۇپپا ئەزالىرى
- Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang - رەسىم مەنبەسى
- Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018
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