Youjia Gu tomonidan Serious Little Squid Vizual Identifikatsiya

Youjia Gu tomonidan yaratilgan Serious Little Squid Vizual Identifikatsiya — Grafika, Illyustratsiya va Vizual Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaGrafika· 2020

Serious Little Squid Vizual Identifikatsiya

muallif: Youjia Gu

Mijoz: MET Creative Brand

Grafika toifasida A' Design Award Bronza Mukofoti g'olibi

9,446

Tasdiqlangan mukofot g'olibi

#100470 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Serious Little Squid Vizual Identifikatsiya haqida

Jiddiy Kichik Kalmar — bu restoran brendi uchun yaratilgan vizual identifikatsiya. Identifikatsiya shahar ofis xodimlarini ifodalovchi kalmar personaji A Chjen atrofida qurilgan. Galstuk va boshga o'ralgan ro'mol kabi detallar personajni oson tanib olish imkonini beradi. Grafik uslub qora-oq nemis kinolari an'analariga ergashadi, sovuq yumor va sodda komik sahnalardan foydalaniladi. "Ichki teatr" nomli illyustratsiyalar seriyasi katta shahardagi kundalik hayotni tasvirlaydi. Maqsad — ijobiy brend ohangini shakllantirish va yosh iste'molchilar bilan yaqin aloqa o'rnatishdir.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Serious Little Squid Vizual Identifikatsiya A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Serious Little Squid Vizual Identifikatsiya yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Serious Little Squid Vizual Identifikatsiya ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
O'lchamlar va qadoqlash: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Teglar: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Ishlab chiqarish texnologiyasi: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Dizayn muammosi: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Tadqiqot: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Ilhom: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Loyiha muddati: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Ish jarayoni: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patentlar: Copyrights belong to Youjia Gu, 2019.
Jamoa a'zolari: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Rasm mualliflari: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.